IIM Bodh Gaya - IIM Bodh Gaya Executive Certificate Programme In Digital Marketing For Business offered by TimesPro
- Private Institute
- Estd. 2013
IIM Bodh Gaya Executive Certificate Programme In Digital Marketing For Business at TimesPro Overview
Duration | 9 months |
Total fee | ₹1.50 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
IIM Bodh Gaya Executive Certificate Programme In Digital Marketing For Business at TimesPro Highlights
- Earn a certificate after completion of course from IIM Bodh Gaya
- Fee can be paid in installments
- Campus immersion module of 3 days
IIM Bodh Gaya Executive Certificate Programme In Digital Marketing For Business at TimesPro Course details
Executives or managers from marketing, product/brand, and sales functions, or marketing analysts or business owners who are planning to implement digital and social media campaigns to create brand awareness, enhance brand recall, generate leads and enhance customer experience
Managers from other functional areas or a non-marketing background with a supporting role for the organisation’s marketing activities
Explore the dynamic field of digital marketing
Develop the skills to plan, implement, and monitor digital marketing campaigns in a globalised environment
Develop strategic management and leadership competencies
Gain a global business perspective
The Executive Certificate Programme in Digital Marketing for Business is a nine-month programme that endows the participants with industry-relevant practical and theoretical knowledge to help them overcome business obstacles
The IIM Bodh Gaya Digital Marketing programme is divided into two terms
The first term includes a basic understanding of marketing management, consumer behaviour, sales and distribution management, business to business marketing, and marketing strategy using case studies and simulations
The second term would include nuances of digital marketing, with hands-on experience with tools like WordPress (Website Creation), Google Analytics (Monitoring Website Performance), Google AdWords (Paid Campaigns), Mailchimp (Email Campaigns), etc
Class Timings:
Saturday, First Session: 12:00 p.m. to 01:30 p.m. | Saturday, Second Session 01:45 p.m. to 03:15 p.m.
IIM Bodh Gaya Executive Certificate Programme In Digital Marketing For Business at TimesPro Curriculum
Term 1
Module 1
Introduction to Marketing Management
Understanding marketing as a value-delivering task
Studying marketing environment, contemporary Indian marketing environment, analysing industry and competition
Differentiating and positioning the marketing offering
Strategic planning at the corporate level and marketing planning at the business level
Module 2
Consumer Behaviour
Introduction to the realm of consumer behaviour from economic, sociological, and psychological perspectives
Exposure to the tools and techniques used in understanding consumer buying psychology
Module 3
Integrated Marketing Communication
Discussion on the suitability of different communication techniques used in marketing communication
Details of various promotional activities in creating awareness about a product/service
Module 4
Sales and Customer Relationship Management
Discussion on basic concepts of sales and customer relationship management
Practical examples of sales force effectiveness, sales process frameworks, customer relationship management techniques, and customer service quality frameworks
Module 5
Strategic Marketing
Discussion on the application of key frameworks of marketing strategy
Understand how to create a marketing plan and associated documentation
Term 2
Module 1
Introduction to Digital Marketing
Introduction to digital marketing and its significance in today’s time
Traditional marketing vs digital marketing
Digital marketing process
Project assignment and discussion
Module 2
Website Planning and Development
Understanding domain and webhosting
Content management
Building website/Blog using CMS WordPress
Using WordPress plug-ins
Hands-on session on WordPress
Module 3
Search Engine Optimisation
Introduction to Search Engine Optimisation, keyword research and keyword planner tools
On-page SEO techniques- Indexing, keyword placement and content optimisation
Yoast SEO Plug-in: Hands-on session on SEO
Off-page SEO techniques
Google Analytics: Introduction and significance
Google Analytics interface, and set-up
Monitoring traffic and generating performance reports
Module 4
SEM & E-mail Marketing
Pay Per Click Advertising: Introduction
Pay Per Click Advertising: Google AdWords, types of bidding strategies, designing and monitoring search, display and video campaigns
Email Marketing: Introduction and significance
Designing E-mail Marketing campaigns using Mail Chimp, building E-mail lists and sign-up forms
Email Marketing strategy and monitoring
Module 5
Social Media Marketing
Importance of Social Media in the current business scenario
Types of Social Media platforms
Introduction to Facebook Marketing: Setting up a Facebook advertising account, Understanding Facebook Audience and its types, Designing Facebook advertising campaigns; working with Facebook Pixel
Introduction to LinkedIn Marketing: Developing digital marketing strategy in Integration Form
Introduction to YouTube Marketing
Module 6
Digital & Social Media Strategy
Understanding IMC
Planning: STP and formulating objectives
Planning: Media and content
Execution: Campaign testing and execution
Spending decisions
Basics of KPIs
Online Reputation Management
Module 7
Digital and Social Media Analytics
Understanding data types in Digital and Social Media
Social listening to understand an organisation’s reach and sentiment
Understand the role of Data Mining in predicting consumer behaviour
Product development and advertising messaging
Module 8
Introduction to Programmatic Way of Digital Advertising
Marketing automation to engage customers
Real-time bidding
AI/ML applications
Customer lifecycle
Module 9
Road Ahead
Implementing Digital Marketing tools and techniques in your organisation
Leading and managing Digital Marketing teams
Module 10
Capstone Project
IIM Bodh Gaya Executive Certificate Programme In Digital Marketing For Business at TimesPro Placements
Top Recruiters for TimesProIIM Bodh Gaya Executive Certificate Programme In Digital Marketing For Business at TimesPro Entry Requirements
- N/A
Candidate who are Graduates (10+2+3) from a recognised university or institution in any stream
Fresh graduates can also be allowed with good academic background
- Minimum: 36 months
A desirable work experience of 3 years post completion of qualifying education is required to apply for this IIM Bodh Gaya Digital Marketing programme
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IIM Bodh Gaya Executive Certificate Programme In Digital Marketing For Business at TimesPro Contact Information
18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
Mumbai ( Maharashtra)