IIM Indore - IIM Indore Certificate Programme in Digital Marketing & Strategy - Batch 06 offered by TimesPro
- Private Institute
- Estd. 2013
IIM Indore Certificate Programme in Digital Marketing & Strategy - Batch 06 at TimesPro Overview
Duration | 12 months |
Start from | 16th Feb'25 |
Total fee | ₹1.60 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
IIM Indore Certificate Programme in Digital Marketing & Strategy - Batch 06 at TimesPro Highlights
- Earn a certificate after completion of course from IIM Indore
- Fee can be paid in installments
- Campus immersion module of 3 days
IIM Indore Certificate Programme in Digital Marketing & Strategy - Batch 06 at TimesPro Course details
Entrepreneurs and self-employed (including those aiming to be content creators/influencers) professionals who aim to enhance their business potential/reach using digital and social media
Senior executives who aim to plan/implement digital marketing campaigns in their organisations
Senior executives who are facing challenges in the traditional – digital transformation
Digital marketers who aim to understand the concepts of strategy formulation
Agency executives who aim to refresh their understanding of mapping client briefs to consumer research, ideation, and execution in the digital world
Executives who have exposure to digital marketing tools, but wish to develop deeper understanding of the ideation, strategising, and execution of a campaign
Executives who have started their careers and wish to create a digital marketing portfolio
Thorough grounding in marketing, digital and social media platforms, applications and tools, digital analytics, and strategy formulation
Coverage from strategy creation to implementation
Hands-on exposure and experience with capstone project
Ability to deep dive into the consumer's mind for effective targeting and communication
The IIM Indore Certificate Programme in Digital Marketing and Strategy (CPDMS) provides an in-depth understanding of digital marketing, social media, and mobile applications for marketing and branding
The focus of this IIM Indore digital marketing course is to help you understand the basic concepts of digital marketing and their applications, have a thorough understanding of all relevant applications, have experience with tools, make use of analytics for market and strategy evaluation, and make you capable of strategising successful digital marketing campaigns
Class Timings:
Sundays First Session: 02:30 p.m. to 03:45 p.m. (IST) Second Session: 04:00 p.m. to 05:15 p.m. (IST)
IIM Indore Certificate Programme in Digital Marketing & Strategy - Batch 06 at TimesPro Curriculum
Pre-module 1: Introduction to Marketing
Pre-module 1: Introduction to Marketing Marketing Mix: 4 Ps of Marketing MS Excel
Marketing Research Methods and Techniques
Consumer Behaviour Analysis
Consumer Lifetime Value (CLV)
Segmentation, Targeting, and Positioning (STP)
Introduction to Branding
MS Excel
Pre-module 2: Introduction to Digital Marketing
Pre-module 2: Introduction to Digital Marketing Understanding Digital Business Models
Digital Marketing Strategy
Introduction to Search Engines for Marketing Applications
Introduction to Social Media Marketing
Online Reputation Management and Online Brands
Pre-module 3: Analytics Fundamentals
Pre-module 3: Analytics Fundamentals Why Business Analytics
Business Analytics Life Cycle - CRISP DM
Descriptive and Inferential Analytics
Predictive and Prescriptive Analytics
Data Analysis Using MS Excel
Introduction to Data Visualisation
Module 1 - Fundamentals of Digital Marketing
Google Analytics,
Google Ads,
Google Adword
Key Concepts in Digital Marketing
Digital Marketing Trends
Importance of Digital Marketing for Business Growth and Profitability
Introduction to Web Analytics
Module 2 - Search Engine Optimisation and Marketing (SEO/SEM)
Basics of SEO
Keyword Research and Analysis Strategies
On-page Optimisation Techniques
Off-page Optimisation Strategies and Link Building
Pay-Per-Click (PPC) Advertising Fundamentals
Ad Rank Algorithms and Ad Extensions
Search Engine Marketing
Paid Search
Module 3 - Social Media Marketing
Social Media Dynamics, Consumer Behaviour, and Channels
Building Tribes and Communities
Social Media Landscape and Platforms Overview
Social Media Tools
Social Media and Online Reputation Management
Digital Stores, Human-centred Design, Product Operating Model
Creating Engaging Content Strategies
Module 4 - Content Marketing
Applications and Use Cases of Content Marketing
User Generated Content (UGC)
Influencer Marketing
Brand Engagement on Social Media
User Data Analysis (Qualitative and Quantitative)
Content Promotion Tools: Buzzsumo, Taboola, Outbrain, etc
Module 5 - Display Advertising, Remarketing, and Other Tools
Online Advertising Principles and Fundamentals
Websites, Landing Pages, and Microsites
Advertising through Instagram, Facebook, LinkedIn, and Twitter
Analytics, Attribution Modelling, and Marketing Optimisation
Privacy and Online Marketing
Programmatic Advertising
Module 6 - Branding and Integrated Marketing Communication (IMC)
Brands and Brand Management
Brand Equity
Managing Brands in the Long-run
IMC – What, Why, and How
Developing an IMC Plan
Executing and Evaluating IMC Plan
Module 7 - Crafting and Executing Digital Strategy
Crafting a Digital Strategy that Works
Integrating Digital, Social, and Mobile with Traditional Channels
Hands-on Digital Strategy Development Project
Key Assumptions and Frameworks of Digital Strategy
Module 8 - Digital Marketing Analytics
Introduction to Digital Marketing Analytics
Budget Allocation Decisions
Evaluating WOM Campaigns
Attribution Modelling
Social Listening and Analytics
Selected Tool(s) for Analytics in Marketing
Market Basket Analysis
NLP-based Tools for Sentiment Analysis
Module 9 - AI in Digital Marketing
Overview of ML and AI Techniques
Applications of ML and AI in Digital Marketing
Introduction to Big Data Analytics
Understanding Web Analytics
Search Engine Optimisation/Search Engine Marketing
Module 10 - Data visualisation for decision making
Tableau and Power BI
Module 11 - Digital Marketing Performance Measurement and ROI
Measuring and Evaluating Digital Campaigns
Setting KPIs and Objectives
CLV Analysis
ROI Measurement and Attribution
Dashboards and Reporting
Module 12 - Marketing: The Road Ahead in a Digital World
Customer Relationship Management
Business to Business Marketing
Marketing of Services
New Product Development Using Digital Platforms
Innovations in Digital Marketing
Capstone Project
IIM Indore Certificate Programme in Digital Marketing & Strategy - Batch 06 at TimesPro Placements
Top Recruiters for TimesProIIM Indore Certificate Programme in Digital Marketing & Strategy - Batch 06 at TimesPro Entry Requirements
- 50%
Candidate completed Graduation with minimum given marks from universities recognised by Association of Indian Universities, UGC or AICTE, are eligible
- N/A
Candidate completed Post Graduation with minimum given marks from universities recognised by Association of Indian Universities, UGC or AICTE, are eligible
- Minimum: 24 months
At least 2 years of work experience post completion of qualifying education is required to apply for this IIM Indore digital marketing programme
IIM Indore Certificate Programme in Digital Marketing & Strategy - Batch 06 at TimesPro Admission Process
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IIM Indore Certificate Programme in Digital Marketing & Strategy - Batch 06 at TimesPro Contact Information
18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
Mumbai ( Maharashtra)