IIM Kashipur - IIM Kashipur - Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics 

offered by TimesPro

Introduction to strategic marketing, creating and communicating value

Strategic and tactical marketing, Porter’s competitive strategy

Marketing strategy and innovation

Marketing in BOP, effect of BOP innovation

Targeting and positioning strategy

Product strategy

Pricing strategy

Integrated marketing communication strategy

Sales strategy

Marketing strategy of national and multinational companies in emerging economies

Consumer behaviour and marketing strategy

Marketing strategy simulation

Concepts, process, and relevance of marketing analytics in marketing decisions

Qualitative investigation for marketing decisions

Exploratory data analysis and statistical inference

Predictive analytics in marketing – estimating the effects of marketing actions on consumer decision – Correlation, simple regression, and multiple regression

Finding consumers’ perceptual dimensions and its effect on consumers’ purchase decisions – Factor analysis

Market segmentation, estimating market size, market profiling – Cluster analysis

Consumers’ discrete choice behaviour – Logistic regression

Digital, social media, and text analytics

Classification and Regression Tree (CART) in marketing

Consumers' utility of product features, product modification – Traditional Conjoint Analysis

New product development, pricing decision, market share calculation – Choice-based conjoint analysis

Time series analytics in marketing (Demand Forecasting)

Study of cause and effect of consumer behaviour – Experimental analytics

Customer lifetime value analysis

Market basket analysis