IIM Kozhikode - IIM Kozhikode Professional Certificate Programme In Advanced Marketing Strategy & Analytics 

offered by TimesPro

Mid to senior-level managers working in the marketing/sales/marketing analytics domain

Mid to senior-level marketing professionals with knowledge of marketing/sales/marketing analytics domain, keen to learn the effective tactics of analysing data, deriving profitable conclusions and using them in curating strategies for business enhancement

Know the techniques and strategies of marketing analysis beneficial for businesses

Make use of strategic and tactical marketing tools, company, and market orientation, targeting and positioning strategy, IMC strategy, customer-focused marketing mix planning, market strategy of MNCs in emerging economies and detailed consumer behaviour

Understand effective tools of analysing the marketing data and curating the strategy that will help to forecast and influence business decisions

The Advanced Marketing Strategy & Analytics programme is designed to give participants a holistic orientation of marketing strategy concepts and marketing analytics fundamentals with the practical skills to analyse consumer data to make successful marketing decisions

Participants will learn how to forecast and influence business decisions using insights provided by analytical techniques and consumer information

It also equips learners to turn that information into relevant and effective marketing tactics

It will allow them to utilise the marketing expertise learned from this programme in any field including marketing strategy, product and brand management, and marketing analytics

Class Timings:

Saturdays - 09:00 AM – 12:00 PM.