IIM Kozhikode - IIM Kozhikode Professional Certificate Programme In Advanced Marketing Strategy & Analytics offered by TimesPro
- Private Institute
- Estd. 2013
IIM Kozhikode Professional Certificate Programme In Advanced Marketing Strategy & Analytics at TimesPro Overview
Duration | 10 months |
Total fee | ₹1.89 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
IIM Kozhikode Professional Certificate Programme In Advanced Marketing Strategy & Analytics at TimesPro Highlights
- Earn a certification and alumni status from IIM Kozhikode
- Fee payment can be done in instalment
- Peer-learning & networking opportunities
- Get the focus on real business use cases
- Lectures from esteemed faculty & industry experts
IIM Kozhikode Professional Certificate Programme In Advanced Marketing Strategy & Analytics at TimesPro Course details
- Mid to senior-level managers working in the marketing/sales/marketing analytics domain
- Mid to senior-level marketing professionals with knowledge of marketing/sales/marketing analytics domain, keen to learn the effective tactics of analysing data, deriving profitable conclusions, and using them in curating strategies for business enhancement
- Know the techniques and strategies of marketing analysis beneficial for businesses
- Make use of strategic and tactical marketing tools, company and market orientation, targeting and positioning strategy, IMC strategy, customer-focused marketing mix planning, market strategy of MNCs in emerging economies and detailed consumer behaviour
- Understand effective tools of analysing the marketing data and curating the strategy that will help to forecast and influence business decisions
- The Advanced Marketing Strategy & Analytics programme is designed to give participants a holistic orientation of marketing strategy concepts and marketing analytics fundamentals with the practical skills to analyse consumer data to make successful marketing decisions
- Participants will learn how to forecast and influence business decisions using insights provided by analytical techniques and consumer information
- This IIM Kozhikode advanced marketing strategy and analytics programme also provides a valuable theoretical understanding of marketing strategy concepts and explains techniques used to identify, collect, manage, and understand marketing data for profitable use
- It also equips learners to turn that information into relevant and effective marketing tactics. It will allow them to utilise the marketing expertise learned from this programme in any field including marketing strategy, product and brand management, and marketing analytics
- Class Timings: Saturdays - 09:00 AM – 12:00 PM
IIM Kozhikode Professional Certificate Programme In Advanced Marketing Strategy & Analytics at TimesPro Curriculum
Strategic Marketing Module
Introduction to strategic marketing, creating and communicating value
Strategic and tactical marketing, Porter’s competitive strategy
Marketing strategy and innovation
Marketing in BOP, effect of BOP innovation
Targeting and positioning strategy
Product strategy
Pricing strategy
Integrated marketing communication strategy
Sales strategy
Marketing strategy of national and multinational companies in emerging economies
Consumer behaviour and marketing strategy
Marketing strategy simulation
Marketing Analytics Module
Concepts, process, and relevance of marketing analytics in marketing decisions
Qualitative investigation for marketing decisions
Exploratory data analysis and statistical inference
Predictive analytics in marketing – estimating the effects of marketing actions on consumer decision – Correlation, simple regression, and multiple regression
Finding consumers’ perceptual dimensions and its effect on consumers’ purchase decisions – Factor analysis
Market segmentation, estimating market size, market profiling – Cluster analysis
Consumers’ discrete choice behaviour – Logistic regression
Digital, social media, and text analytics
Classification and Regression Tree (CART) in marketing
Consumers' utility of product features, product modification – Traditional Conjoint Analysis
New product development, pricing decision, market share calculation – Choice-based conjoint analysis
Time series analytics in marketing (Demand Forecasting)
Study of cause and effect of consumer behaviour – Experimental analytics
Customer lifetime value analysis
Market basket analysis
IIM Kozhikode Professional Certificate Programme In Advanced Marketing Strategy & Analytics at TimesPro Entry Requirements
- Bachelor’s Degree (10+2+3 or 10+2+4)/Diploma (10+2+3) in any discipline from any recognised university
- Minimum 5 years of full-time work experience* post completion of qualifying education
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IIM Kozhikode Professional Certificate Programme In Advanced Marketing Strategy & Analytics at TimesPro Contact Information
18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
Mumbai ( Maharashtra)