IIM Lucknow - IIM Lucknow Advanced Programme for Senior Marketing Professionals - Batch 02 offered by TimesPro
- Private Institute
- Estd. 2013
IIM Lucknow Advanced Programme for Senior Marketing Professionals - Batch 02 at TimesPro Overview
Duration | 11 months |
Total fee | ₹2.59 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
IIM Lucknow Advanced Programme for Senior Marketing Professionals - Batch 02 at TimesPro Highlights
- Earn a certificate after completion of course from IIM Lucknow
- Fee can be paid in installments
- Campus immersion module of four days
IIM Lucknow Advanced Programme for Senior Marketing Professionals - Batch 02 at TimesPro Course details
Middle to senior-level executives in sales and marketing functions from both product and service marketing organisations
Participants looking for cutting-edge knowledge on both strategic and tactical issues in sales and marketing of products and services (including consumer and institutional markets)
Working professionals with a minimum of three years and a maximum of fifteen years of work experience who are interested in pursuing a career in the area of sales and marketing
Executives working in sales/marketing/operations/customer relations/services/marketing analytics who seek career growth
Develop knowledge and competence for effective marketing planning and execution
Understand marketing metrics and lead to increase the ROI, leveraging analytics
Understand organisational marketing capabilities, challenges, and opportunities to craft an effective marketing communication plan
Develop capabilities, to create and lead an innovative team that delivers results
Learn to lead marketing innovation, evolution, and transformation across multiple levels of the organisation
Senior marketing professionals must be problem solvers, strategic thinkers, solution seekers, and consultative experts
They must be capable of utilising the latest tools and technology to meet their customers' needs
Besides developing advanced marketing skills, IIM Lucknow's Advanced Programme for Senior Marketing Professionals will also provide students with cutting-edge knowledge on strategic and tactical issues in sales and marketing, preparing them for the challenges and changes of the future
Class Timings:
Sundays: 10:00 a.m. to 01:00 p.m.
IIM Lucknow Advanced Programme for Senior Marketing Professionals - Batch 02 at TimesPro Curriculum
Module 1: Marketing Strategy Roadmap Fundamentals
Develop Strategic Plans for Marketing
Market Sizing and New Market Demand
Scanning Environment Strategically
Market Disruption and Digital Business Models
Module 2: Segmenting Customers for Profit
Segmentation for B2C and B2B
Creating Consumer Persona
Cluster Analysis (use case and R)
Module 3: Demystifying Data-driven Marketing Research and Analysis
Research Process, Designing A Questionnaire
Data Cleaning and Editing, Estimating Sample Size, Hypothesis Testing
Data Visualisation and Storytelling
Setting Up Experiments and A/B Testing
Module 4: Product and Brand Management
Product Consumer Insight and People Consumer Insight
Concept and Product Testing
Conjoint Analysis for Product Management
Brand and Product Line, Branding New Products
Measuring and Understanding Customer-based Brand Equity
Module 5: Understanding Marketing Communications
Crafting Integrated Marketing Communication
Art and Science of Marketing Message
Media Planning Strategy
Writing Winning Positioning Statements
Module 6: Digital Marketing for Consumers
Designing and Building Web-owned Presence
Internet and Social Media Marketing
Content Marketing
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
Module 7: Sales and Distribution for Maximising Revenue
Designing Incentives and Rewards for Sales Team
Recruiting and Managing Performing Sales Teams
Sales Forecasting Techniques
Distribution Management (Marketing Channel Members, Types, Functions and Design)
Channel Intensity, Costs and Margins
Managing and Calibrating Channel ROI
Module 8: Understanding B2B and Services Marketing for Senior Managers
Services Marketing Mix
After Sales Services
Segmentation, B2B Marketing in Online Context
1-1 Marketing, Managing Key Opinion Leaders
Pipeline Management, Strategies for Key Account Management (KAM)
Delivering Value in B2B Context: Developing an Optimal Sales Proposition
Module 9: The Need for Customer Relationship Management
Customer Analytics: LTV, CAC, Conversion Ratio, RFM
Using Customer Data for Designing Offers
Evaluating Customer Profitability
Selecting the Right CRM Strategy, Tools and Implementation
Leveraging Buzz and Viral Marketing
Module 10: Advance Data Analytics in Marketing
Qualitative Analysis – Sentiment Analysis, NVIVO Software
Prescriptive Analytics: Optimisation Techniques – Media Mix Allocation Problem, Sales Force Routing
Using Google and Web Analytics
AI/ML and Big Data for Applications in Marketing
Module 11: Understanding Marketing Metrics
Digital Marketing Channels and Metrics
Product Performance Metrics
Calculating C-SAT Scores
Measuring NPS
Profitability, NPV, IRR, XIRR
Marketing ROI
Module 12: Developing Strategic Thinking and Decision-making
Developing Strategic Thinking for Senior Marketers
Understanding Self and Team Management
Competitive Strategy
Formulating and Implementation Strategy
Innovation and Design Thinking
Interpreting Financial Statements
Costing for Marketing
IIM Lucknow Advanced Programme for Senior Marketing Professionals - Batch 02 at TimesPro Placements
Top Recruiters for TimesProIIM Lucknow Advanced Programme for Senior Marketing Professionals - Batch 02 at TimesPro Entry Requirements
- 50%
Candidate completed Graduation (10+2+3) from a recognised university or institution approved by UGC/AICTE/DEC/AIU in any discipline with a minimum aggregate of all years are eligible
- 50%
Candidate completed Post Graduation from a recognised university or institution approved by UGC/AICTE/DEC/AIU in any discipline with a minimum aggregate of all years are eligible
- Minimum: 180 months
Minimum of 3 years and a maximum of 15 years of work experience post completion of qualifying education dered full-time work experience
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IIM Lucknow Advanced Programme for Senior Marketing Professionals - Batch 02 at TimesPro Contact Information
18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
Mumbai ( Maharashtra)