IIM Lucknow - IIM Lucknow Executive Certificate Programme In Customer Relationship Management offered by TimesPro
- Private Institute
- Estd. 2013
IIM Lucknow Executive Certificate Programme In Customer Relationship Management at TimesPro Overview
Duration | 6 months |
Total fee | ₹1.16 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
IIM Lucknow Executive Certificate Programme In Customer Relationship Management at TimesPro Highlights
- Earn a certificate after completion of course from IIM Lucknow
- Fee can be paid in installments
- Campus immersion module of 1 day
IIM Lucknow Executive Certificate Programme In Customer Relationship Management at TimesPro Course details
Executives and aspiring managers interested in customer relationship management
Entrepreneurs, or professionals and managers working in any domain of Services Marketing, Technology Firms, Marketing Research, and Marketing & Customer Analytics with minimum two years of experience
Learn to establish and maintain strong relationships with customers
Get familiar with the different stages of Customer Lifecycle
Build analytical capabilities to store, manage and organise data
Learn to create and apply metrics to track, improve and simplify processes
Experience better sales and improved customer retention
Customer Relationship Management (CRM) is nothing but the strategies, techniques, tools and technologies which are leveraged by businesses to manage existing and potential customers to improve business relationships
IIM Lucknow’s Executive Certificate Program In Customer Relationship Management has been designed keeping in mind the growing need for CRM solutions
This IIM Lucknow Customer Relationship Management course will enhance your ability to design and implement strategies to improve both customer experience and business success
Class Timings:
Saturday - 6:30 PM to 09:30 PM
IIM Lucknow Executive Certificate Programme In Customer Relationship Management at TimesPro Curriculum
Designing of Services
Understanding customer expectations
Customer Centricity
Gaps Model of Service Quality, SERVQUAL and Six Sigma Applications
Service design and servicescape
Service culture: customer participation and delivery
Predictive Modelling – Tools and Algorithms
Correlation and Regression
Logistic Regression
Decision Trees
Cluster Analysis
Multi-dimensional Scaling
Acquiring Customers
Demand Forecasting
Understanding Branding and Customer Equity
Customer Acquisition/Conversion Analytics
Customer Engagement
Customer satisfaction: Tools and Measurement
Introduction to CRM
Key account management
Cross-sell/Up-sell Campaigns
Relationship Marketing
Customer Retention
CRM: Experience, Engagement, and Stages of Customer Lifecycle
Churn Prediction Analytics
Customer profitability and lifetime value
Loyalty programs
Social CRM
IIM Lucknow Executive Certificate Programme In Customer Relationship Management at TimesPro Placements
Top Recruiters for TimesProIIM Lucknow Executive Certificate Programme In Customer Relationship Management at TimesPro Entry Requirements
- 50%
Candidate must have completed graduation with minimum mentioned marks of all years are eligible from a recognized institute or university
- 50%
Candidate must have completed Post graduation with minimum mentioned marks of all years are eligible from a recognized institute or university
- Minimum: 6 months | Maximum: 24 months
Minimum 6 Months + to 2 years of relevant Full-time work experience post completion of qualifying education
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IIM Lucknow Executive Certificate Programme In Customer Relationship Management at TimesPro Contact Information
18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
Mumbai ( Maharashtra)