IIM Nagpur - IIM Nagpur - Post Graduate Certificate Programme in Marketing and Strategic Brand Management offered by TimesPro
- Private Institute
- Estd. 2013
IIM Nagpur - Post Graduate Certificate Programme in Marketing and Strategic Brand Management at TimesPro Overview
Duration | 9 months |
Total fee | ₹1.75 Lakh |
Mode of learning | Online |
Credential | Certificate |
IIM Nagpur - Post Graduate Certificate Programme in Marketing and Strategic Brand Management at TimesPro Highlights
- Earn a Certificate and Alumni status from IIM Nagpur
- Receive chamber consulting by IIM Nagpur faculty
- Fee payment can be done in instalments
- Campus immersion module of Three days at IIM Nagpur
- Blended learning mode including case studies & simulation exercises
- Experiential pedagogy including lectures, case discussions, role-plays & group projects
IIM Nagpur - Post Graduate Certificate Programme in Marketing and Strategic Brand Management at TimesPro Course details
- For entry to senior level professionals seeking expertise in fundamental and advanced concepts of marketing and branding across any industry
- For professionals working in (not limited to) content creation, content strategy, content marketing, digital brand management, social media strategist, SEO, Media planning and research, advertising, product and brand management and similar job roles
- Transformational perspectives in creating and managing brands
- Interdisciplinary approach towards strategic brand management
- Research orientation integrated with deep focus on practice
- Gearing up learners for Industry 5.0
- Window into the senior level strategic and creative positions
- A brand strategy is a combination of methods aimed at putting into words the identity and uniqueness of your brand across all touchpoints upholding company?s overall goals and processes, and ensures the growth and evolution of the brand to benefit your business in the long-run
- This compact and advanced programme builds on the basic principles of marketing, and subsequently delves deep into the foundational elements of brand building
- This programme enables participants to explore various tools and methods to develop and sustain effective marketing strategies and imbibe a strong research orientation
- The programme addresses how brands can be nurtured and managed in the Industry 4.0 context, by building a strong philosophical foundation underlying deep brand meaning creation, wherein brands become at one with the existing societal fabric
- Class Schedule - Sundays: 09:00 AM - 12:00 PM
IIM Nagpur - Post Graduate Certificate Programme in Marketing and Strategic Brand Management at TimesPro Curriculum
Module 1
Course 1: Introduction to Marketing Management
Topic 1.1 Understanding and Creating Value
Topic 1.2 Marketing Communication and Branding
Course 2: Deep Branding: The Philosophical and Neuro-psychological Foundations
Topic 2.1: The Meaning of Brand Meaning
Topic 2.2: Brand Aesthetics
Topic 2.3: Making Sense of Brands: Perspectives, Perception, Thought, and Epistemology
Course 3: Deep Metaphors: Undressing the Mind of the Consumer
Topic 3.1: Unearthing Deep Metaphors
Topic 3.2: Practicum Course on ZMET technique
Topic 3.3: Role of Language and Thought in Understanding Brand Meaning
Module 2
Course 4: Forging Deep Consumer Engagement
Topic 4.1: Enmeshing Brands into the Social Fabric
Topic 4.2: Avant-garde Perspectives in Forging Deep Consumer Engagement
Course 5: Branding and Industry 4.0
Topic 5.1: Branding and the New Medium
Topic 5.2: Artificial Intelligence and Branding
Topic 5.3: Architecting Brands in the Sharing Economy
Module 3
Course 6: Designing and Crafting Brands Under Deep Uncertainty
Topic 6.1: Branding in Highly Uncertain Environments
Topic 6.2: Real Options Thinking and Brand Management
Course 7: Strategic Brand Management and Brand Valuation
Topic 7.1: Crafting a Comprehensive Brand Strategy
Topic 7.2: Brand Valuation
Course 8: Course Review
IIM Nagpur - Post Graduate Certificate Programme in Marketing and Strategic Brand Management at TimesPro Faculty details
IIM Nagpur - Post Graduate Certificate Programme in Marketing and Strategic Brand Management at TimesPro Entry Requirements
- Education: Diploma / Bachelor's / Master's degree or Equivalent with aggregate 50% marks
- Work Experience: Minimum 2 years
- Proficiency in English, spoken and written, is mandatory
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IIM Nagpur - Post Graduate Certificate Programme in Marketing and Strategic Brand Management at TimesPro Contact Information
18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
Mumbai ( Maharashtra)