MICA - MICA Executive Certificate Programme in Strategic Communication With Storytelling offered by TimesPro
- Private Institute
- Estd. 2013
MICA Executive Certificate Programme in Strategic Communication With Storytelling at TimesPro Overview
Duration | 7 months |
Total fee | ₹1.10 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
MICA Executive Certificate Programme in Strategic Communication With Storytelling at TimesPro Highlights
- Earn a certificate after completion of course from MICA
- Fee can be paid in installments
MICA Executive Certificate Programme in Strategic Communication With Storytelling at TimesPro Course details
Business owners
Start-up Founders
Marketers & Brand Managers
Content Creators
Internal Communication Managers
How storytelling works across different media
How different audiences operate and receive communicative material across different cultural contexts
How brands personify themselves and how people ‘brandify’ themselves
Class Timings:
Saturdays 4:00 p.m. to 7:00 p.m
MICA Executive Certificate Programme in Strategic Communication With Storytelling at TimesPro Curriculum
Strategic Communication
Module 1: Strategic Communication – Context Setting & Semiotic Lens
Basics of Brand & Product Marketing
Strategising External & Internal Communications
Decoding Communications via a Semiotic Lens
Module 2: Understanding Audience, Consumers, Context
Audience Insights
Persona Development
Creating Consumer Cohorts
Customising Messages according to Consumer
Community & Diversity
Crafting Stories for Internal Communications
Module 3: Paying Attention to Content
Marketable Value Systems
Design Thinking & Visual Aesthetics
Developing a Dramatic Narrative
Module 4: Platforms & Channels
Crafting Stories for a Digital Medium
Storytelling for Hearts: Brand Consumer Conversations in the Digital Age
Leveraging Strategic Communication for Storytelling: For The Organisation
Module 5: Role of Storytelling in Strategic Communication
What Are Persuasive & Purposive Impactful Stories
Identifying & Breaking Down Story Structures
The Ancient Art of Storytelling and the Language of Marketing
Module 6: Integrating Marketing through Storytelling
Turning IMC into Integrated Storytelling
Non-Profit Storytelling
Module 7: Building Next-Generation Leaders with Storytelling
Telling the Right Story
Telling the Story Right
Leveraging Strategic Communication for Storytelling: For Self
Module 8: Personal Branding & Storytelling
Personifying Brands
Identifying Self Traits as a Brand
Storytelling for Minds: Neuroscience’s Approaches to Branding
Legendary Brands and Personal Narratives
Hands-on Project & Assessments
MICA Executive Certificate Programme in Strategic Communication With Storytelling at TimesPro Placements
Top Recruiters for TimesProMICA Executive Certificate Programme in Strategic Communication With Storytelling at TimesPro Entry Requirements
- N/A
Candidate must have completed Bachelor’s degree in any discipline from recognized university
- Minimum: 24 months
Candidate should have at least 2 years of work experience
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MICA Executive Certificate Programme in Strategic Communication With Storytelling at TimesPro Contact Information
18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
Mumbai ( Maharashtra)