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MICA The Emerging CMO: A Certificate Programme For Senior Marketing Professionals 
offered by TimesPro

  • Private Institute
  • Estd. 2013

MICA The Emerging CMO: A Certificate Programme For Senior Marketing Professionals
 at 
TimesPro 
Overview

Equip with advanced marketing knowledge and leadership skills essential for driving marketing excellence and business growth in a dynamic and competitive environment

Duration

10 months

Total fee

2.10 Lakh

Mode of learning

Online

Official Website

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Credential

Certificate

MICA The Emerging CMO: A Certificate Programme For Senior Marketing Professionals
 at 
TimesPro 
Highlights

  • Earn a certificate after completion of course from MICA
  • Fee payment can be done in installments
  • One campus visit of two days at MICA campus.
  • Case-based learning and application in real world scenarios
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MICA The Emerging CMO: A Certificate Programme For Senior Marketing Professionals
 at 
TimesPro 
Course details

Who should do this course?

Middle to senior level executives in sales and marketing function from both product and service marketing organisations

Working professionals seeking to lead/head the sales and marketing division

Executives working in sales/marketing /operations/customer relations/marketing analytics will find the course useful to increase their productivity and growth

What are the course deliverables?

Drive overall marketing strategies of an organisation/business

Apply original solutions and thinking patterns that generate new and valuable ideas

Create and manage disruptions to upend outdated models

Analyse insights and discover new strategies to strengthen customer relationships

Take on a leadership position to achieve sustainable business growth

More about this course

The MICA Emerging CMO Certificate Programme is an intensive course designed to help senior marketing professionals enhance their skills and knowledge in the areas of marketing, branding, and communication

The program is structured to help participants develop their strategic thinking abilities, learn from the experiences of other senior professionals, and build a strong network of peers in the industry

Class Timings:

Once in a week Sunday 12:00 p.m. to 3:00 p.m.

 

MICA The Emerging CMO: A Certificate Programme For Senior Marketing Professionals
 at 
TimesPro 
Curriculum

Chief Marketing Officer's (CMOs) Role

Evolution of SMPs (1960's 2020)

The Strategic Intent

Role of SMPs in Driving Social and Environmental Sustainability

 

Customer Centricity for Strategic Advantage

Building Customer-centricity

Customer Engagement

Data-driven Marketing

Marketing in the Metaverse

Capstone Project

 

Strategic Marketing Seeing the Big Picture

Building a Strong Brand

Integrated Marketing as Management of Holistic Consumer Experience

Brand Communication

Simulations - Playing the Strategy Game

 

Accelerating Innovation

Fostering Creativity and Innovations

Re-defining Innovations in the AI-driven World

Applications of Machine Learning and Neural Networks in Marketing Innovations

 

Neuro Marketing

On-campus Culmination Project Work: Connect the Dots

Faculty Icon

MICA The Emerging CMO: A Certificate Programme For Senior Marketing Professionals
 at 
TimesPro 
Faculty details

Suresh Malodia
With a credit of 15+ years of work experience ranging from industry and consulting to academics, Prof. Suresh Malodia is an academic researcher, a business advisor, an effective motivational speaker, and a passionate teacher.

MICA The Emerging CMO: A Certificate Programme For Senior Marketing Professionals
 at 
TimesPro 
Entry Requirements

GraduationUp Arrow Icon
  • N/A
Post GraduationUp Arrow Icon
  • N/A
Work ExperienceUp Arrow Icon

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MICA The Emerging CMO: A Certificate Programme For Senior Marketing Professionals
 at 
TimesPro 

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MICA The Emerging CMO: A Certificate Programme For Senior Marketing Professionals
 at 
TimesPro 
Contact Information

Address

18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
Mumbai ( Maharashtra)

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