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MICA The Emerging CMO : A Certificate Programme For Senior Marketing Professionals 
offered by TimesPro

  • Private Institute
  • Estd. 2013

MICA The Emerging CMO : A Certificate Programme For Senior Marketing Professionals
 at 
TimesPro 
Overview

Equip with advanced marketing knowledge and leadership skills essential for driving marketing excellence and business growth in a dynamic and competitive environment

Duration

10 months

Total fee

2.10 Lakh

Mode of learning

Online

Official Website

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Credential

Certificate

MICA The Emerging CMO : A Certificate Programme For Senior Marketing Professionals
 at 
TimesPro 
Highlights

  • Earn a certificate of completion and alumni status from MICA
  • Fee payment in instalments option available
  • Two-day on-campus immersion module
  • Case-based learning and application in real world scenarios
  • Online instructor-led sessions by industry experts
Read more
Details Icon

MICA The Emerging CMO : A Certificate Programme For Senior Marketing Professionals
 at 
TimesPro 
Course details

Who should do this course?
  • For Middle to senior level executives in sales and marketing function from both product and service marketing organisations
  • For Middle to senior level executives in sales and marketing function from both product and service marketing organisations
  • For Working professionals seeking to lead/head the sales and marketing division
  • For Executives working in sales/marketing /operations/customer relations/marketing analytics will find the course useful to increase their productivity and growth
What are the course deliverables?
  • Drive overall marketing strategies of an organisation/business
  • Apply original solutions and thinking patterns that generate new and valuable ideas
  • Create and manage disruptions to upend outdated models
  • Analyse insights and discover new strategies to strengthen customer relationships
  • Take on a leadership position to achieve sustainable business growth
More about this course
  • Chief Marketing Officer (CMO) - a C-level corporate professional is a key member of any business leadership team
  • A CMO's primary mission is to develop a comprehensive marketing plan that will promote brand recognition, facilitate growth, and help the organization gain a competitive advantage over others
  • This will not only help them differentiate the business from other brands but will also create a seamless experience for consumers
  • This program prepares you to adapt to these dynamic changes and excel in critical thinking, innovations, and strategy formulation, which can lead you to strategic leadership positions
  • Class Schedule: Sundays :12:00 p.m. to 03:00 p.m

MICA The Emerging CMO : A Certificate Programme For Senior Marketing Professionals
 at 
TimesPro 
Curriculum

Chief Marketing Officer's (CMOs) Role

Evolution of SMPs (1960's 2020)

The Strategic Intent

Role of SMPs in Driving Social and Environmental Sustainability

Customer Centricity for Strategic Advantage

Building Customer-centricity

Customer Engagement

Data-driven Marketing

Marketing in the Metaverse

Capstone Project

Strategic Marketing ? Seeing the Big Picture

Building a Strong Brand

Integrated Marketing as Management of Holistic Consumer Experience

Brand Communication

Simulations - Playing the Strategy Game

Accelerating Innovation

Fostering Creativity and Innovations

Re-defining Innovations in the AI-driven World

Applications of Machine Learning and Neural Networks in Marketing Innovations

Neuro Marketing

On-campus Culmination Project Work: Connect the Dots

Faculty Icon

MICA The Emerging CMO : A Certificate Programme For Senior Marketing Professionals
 at 
TimesPro 
Faculty details

Suresh Malodia
With a credit of 15+ years of work experience ranging from industry and consulting to academics, Prof. Suresh Malodia is an academic researcher, a business advisor, an effective motivational speaker, and a passionate teacher.

MICA The Emerging CMO : A Certificate Programme For Senior Marketing Professionals
 at 
TimesPro 
Entry Requirements

Eligibility criteriaUp Arrow Icon

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MICA The Emerging CMO : A Certificate Programme For Senior Marketing Professionals
 at 
TimesPro 

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MICA The Emerging CMO : A Certificate Programme For Senior Marketing Professionals
 at 
TimesPro 
Contact Information

Address

18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
Mumbai ( Maharashtra)

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