Post Graduate Certificate in Media and Marketing
offered by TimesPro

Private Institute
Estd. 2013

Post Graduate Certificate in Media and Marketing
at
TimesPro
Overview

Equips you with a strategic understanding of how media and marketing channels work together to achieve marketing goals in today's dynamic digital landscape

Duration	11 months
Total fee	₹4.13 Lakh
Mode of learning	Online
Credential	Certificate

Post Graduate Certificate in Media and Marketing
at
TimesPro
Highlights

Earn a certificate from TimesPro
One week campus immersion
The program focuses on real business use cases
Opportunity for induction into Times Group as Media & Marketing Managers
Experiential pedagogy comprising case studies, simulations, Industry expert sessions and capstone projects

Post Graduate Certificate in Media and Marketing
at
TimesPro
Course details

Skills you will learn

Search Engine optimization Digital marketing Twitter marketing Marketing Facebook marketing SEO Social media marketing Web Analytics Big Data

Who should do this course?

Fresh graduates/final-year students from any discipline/ young experienced professionals
Early professionals looking to expand their knowledge in the media and marketing domain
Young media and marketing professionals
Current and aspiring media professionals

What are the course deliverables?

Marketing skills relevant to Industry 4.0
Marketing problems and devise focused solutions
Use of storytelling as a powerful marketing strategy
Media and marketing strategy frameworks and analytics
Leadership frameworks to make data-driven decisions
Impact of emerging technologies like AI, IoT, 5G, etc

More about this course

The internet has become a complex network of information delivery that has transformed the world into an interconnected global hub
As such, marketing has had to keep up with leaps in technology and its far-reaching influence on consumer behaviour
Media and Marketing has evolved to incorporate the ever-morphing technological realities that form the backbone of Industry 4.0
The media and marketing landscape of the future will be dominated by AI interventions, Big Data analytics, and hyper-personalisation and segmentation of communication targeted at consumers

Post Graduate Certificate in Media and Marketing
at
TimesPro
Curriculum

Overview of Marketing: New Landscape

Marketing Management

Marketing Insights

Analysing Customers

Targeting Identified Markets

Developing Market Offerings

Brands and Branding

Communicating Customer Value

Delivering Customer Value

New Marketing Landscape

Managerial Economics and Platform Economy

Fundamentals of Economics

Microeconomic Theories

Factors in Markets

Macroeconomic Theories

Pricing Media

Digital Competition

Digital Platforms

Storytelling in Business

What is a Story?

How Business Stories are Different from Regular Stories

Signature Stories for Business

Sourcing Creative Business Stories

Creating Effective Business Stories

Digital Marketing

Digital Marketing: An Introduction

Digital Marketing Plan

Web Design and Optimization

Search Engine Optimization (SEO)

Introduction to Web Analytics

Business Accounts on LinkedIn

Business Accounts on YouTube

Digital Marketing Budgeting

Financial Accounting and Management

Financial Accounting

Financial Management

Media Budgeting and Financing

Business Communication

Principles of Communication

Verbal Communication

Non-verbal Communication

Written Business Communication

Managerial Speeches

Conducting Interviews

Digital Communication

Media Law and Ethics

Indian Constitution and Media

State and Indian Media

Broadcasting Law

Cyber Law

Ethical Issues of Indian Media

Media and Entertainment: Past-Present-Future

Media and Entertainment

Overview of Television Industry

Overview of Print Industry

Overview of Film Industry

Social Media Marketing

Overview of Social Media Marketing

Facebook Marketing

Instagram Marketing

YouTube Marketing

LinkedIn Marketing

Twitter Marketing

Media Solution Selling

Role of Solution Selling Expert

Value Proposition

Understanding Client Needs

Sales Cycle

Making a First Impression

Dealing with Resistance

Media Planning and Buying

Introduction to Media Planning and Selection

Media Planning Process

Pricing Media Properties

Communication Mix

Digital Media Planning

Digital Media Buying

Media Research and Consumer Behavior

Concept of Media Research

Concept, Types and Uses of Research Designs

Sampling Process

Data Collection Process

Designing Questionnaire and Measurement Techniques

Data Tabulation and Research Report Formats

Consumer Buying Process

Factors Affecting Consumer Behavior

Marketing Analytics

Marketing Analytics

Customer Analytics

Risk Analytics

Web Analytics

Digital Media Strategy

Understanding Digital Media

Digital Media Ecosystem

Creative Solution Design

Visual and Interactive Design

Web and Digital Publishing

Mobile App Development

Media Agency Management

Introduction

Functions and Roles of Different Departments

Media Agency Finances

Acquiring Clients

Business of Radio

Theory of Radio as a Medium

Practice of Radio

Business of Radio

Business of Television

Characteristics of Television as a Medium

Television News

Production Management

Television Deliverables

Business of OTT

Overview of OTT Media

Benefits of OTT

Components of OTT Platform

OTT Revenue Generation

Business of Event and OOH

Principles of Event Management

Event Planning and Team Management

Event Marketing and Promotions

Event Safety and Security

Out of Home (OOH)

OOH Audience Measurement

Buying OOH Media

Business of Publishing and Print

Concept of Journalism

Issues in Publishing Media

Business of Print

Response

Cost Management

Leadership

Leadership and Change

Strategic Leadership

Leadership Skills

Industry Project (6/8 weeks)

Post Graduate Certificate in Media and Marketing
at
TimesPro
Faculty details

Mr. Sanjay Sethi

Recognised as a ‘Change Agent’ by THE WEEK (news magazine) and featured amidst ‘India’s Top 10 Marketers’ in PITCH (marketing journal), Mr. Sethi has four decades of global leadership experience across publishing, media, broadcasting & education management domains; in leading multinational corporations and innovation-driven entrepreneurial ventures.

Dr. Venkatesh B. Iyer

Dr. Iyer has an experience of more than 30 years in contributing to the success of media houses and academic institutions. He completed his doctoral studies from Gujarat University and MBA from Jamnalal Bajaj Institute of Management Studies, Mumbai.

Dr. Sangeeta Shukla

Dr. Shukla is an academician with a teaching experience of over 17 years in premier institutions like IIM-Lucknow, Bennett University and BIMTECH. She is a ‘Thomas International Certified’ professional on Personal Profile Analysis (PPA-Thomas Profiling). She has effectively conducted over 100 MDP training sessions for leading private and public organisations in the domains of Communication, Leadership, Personal Branding and Business Storytelling.

Dr. Anjali Malik

Dr. Malik is an academician with more than 16 years of experience in teaching at some of the best institutions in India including SP Jain Mumbai, IILM, LBSIM and Bennett University. Her research in the area of online game consumption behaviour has been published all over the globe in prestigious journals. She is known in academic fraternity for her courses on Service Marketing and Marketing Strategy

Post Graduate Certificate in Media and Marketing
at
TimesPro
Entry Requirements

Eligibility criteria Up Arrow Icon

Education: Bachelor's degree with 50% aggregate marks in Std. X, Std. XII and Graduation
Age: 21-24 years (Not more than 26 years)
Under 2 years of work experience
Proficiency in English is mandatory