SPJIMR - SPJIMR Executive Certificate Programme In Digital Marketing & Social Media Strategy offered by TimesPro
- Private Institute
- Estd. 2013
SPJIMR Executive Certificate Programme In Digital Marketing & Social Media Strategy at TimesPro Overview
Duration | 7 months |
Total fee | ₹1.25 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
SPJIMR Executive Certificate Programme In Digital Marketing & Social Media Strategy at TimesPro Highlights
- Earn a certificate after completion of course from SPJIMR
- Fee can be paid in installments
SPJIMR Executive Certificate Programme In Digital Marketing & Social Media Strategy at TimesPro Course details
Professionals who are currently working or intending to make a career in the marketing/strategy domain
Professionals involved in making a digital marketing strategy for their firm, executing digital marketing strategies themselves, or working closely with external digital marketing vendors
Acquire skills for designing digital marketing strategies for firms
Gain management competencies to lead teams of digital marketing professionals within the firm and with external agencies
Forefront digital innovations and strategies of change
Plan and execute digital marketing strategies and work closely with specific vendors
The Executive Certificate Programme in Digital Marketing & Social Media Strategy by S P Jain Institute of Management and Research (SPJIMR) is designed to give participants a managerial perspective of digital marketing
In this course, the participants will be exposed to the underlying principles of Digital Marketing and Social Media Strategy, develop a good understanding of the various components and channels of digital marketing along with the associated metrics, and impart essential knowledge to design digital marketing strategies
Class Timings:
Saturday 9 AM to 12 PM
SPJIMR Executive Certificate Programme In Digital Marketing & Social Media Strategy at TimesPro Curriculum
Introductory Session – Understanding the Course Structure & Introduction to Digital Marketing
Fundamentals of Marketing Management
Understanding Consumer Behaviour including Digital Life Journey
Segmentation, Targeting, & Positioning
In-bound Marketing using SEO
Paid In-bound Marketing using SEM
Integrated Marketing Communications
Brand Management in a Digital World
Paid Outbound Marketing: Online Display Campaign
Online Display and Video Campaign: AdWords & YouTube
Consumer-centric Content Development and Engagement Strategy for Digital Ecosystem
Leveraging Social Media
Social Listening and Online Reputation Management
Influencer Marketing
Remarketing/Retargeting
Email Marketing
Mobile Marketing
Marketing Analytics
Omni Channel Marketing
Digital & Social Media Analytics
Digital & Social Media Strategy
Customer Relationship Management
Project Presentations
Course Summarisation and Wrap-up
SPJIMR Executive Certificate Programme In Digital Marketing & Social Media Strategy at TimesPro Placements
Top Recruiters for TimesProSPJIMR Executive Certificate Programme In Digital Marketing & Social Media Strategy at TimesPro Entry Requirements
- N/A
Candidate completed Bachelor’s Degree (10+2+3) are eligible to apply
- N/A
Candidate completed Integrated Master’s Degree (10+2+5) are also eligible to apply
- Minimum: 24 months
Relevant work experience of a minimum of 2 years after completion of qualifying education from any of the above
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SPJIMR Executive Certificate Programme In Digital Marketing & Social Media Strategy at TimesPro Contact Information
18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
Mumbai ( Maharashtra)