XLRI Jamshedpur - XLRI Executive Diploma in Strategic Marketing Management offered by TimesPro
- Private Institute
- Estd. 2013
XLRI Executive Diploma in Strategic Marketing Management at TimesPro Overview
Duration | 13 hours |
Total fee | ₹3.75 Lakh |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Go to Website  |
Credential | Certificate |
XLRI Executive Diploma in Strategic Marketing Management at TimesPro Highlights
- XLRI Jamshedpur Certification and Executive Education Alumni status
- Teaching methodologies include Online lecture series,Case methods, Capstone Project Assignments & dissertations
- Quality interactions with experienced executives and peer group learning
- Taught by Industry Pros
- Fee payment can be made in installments
XLRI Executive Diploma in Strategic Marketing Management at TimesPro Course details
- Senior Executives responsible for managing individual business units, divisions, or their organisations may apply
- Demonstrate a comprehensive understanding of strategic marketing principles, including market segmentation, targeting, and positioning
- Analyze and interpret market research data to make informed strategic marketing decisions
- Evaluate the competitive landscape to identify opportunities and threats
- Develop effective marketing strategies that align with organizational goals and objectives
- The need for management education in today's world for effective performance is a foregone conclusion
- While experience might have been the backbone of effective performance in the corporate world of yesterday, knowledge and continuous learning is the mainstay amongst the best organisations of today
- The marketing function is treading through unprecedented turbulence that has been further complicated by a rapidly-changing technology and policy environment
- The one-year consolidated programme in Strategic Marketing Management evolved by XLRI is designed to bring marketing professionals up to speed
- The programme aims to prepare experienced marketing managers with the necessary concepts, tools, and skills that will enable them to make sense of the changing environment and devise effective and optimal marketing strategies for their organisations
XLRI Executive Diploma in Strategic Marketing Management at TimesPro Curriculum
Module A-Foundations of Management
Understanding the Economic Environment
Spreadsheet Modelling
Foundations of Business Strategy
Finance Fundamentals for Marketing Professionals
The Indian Legal Environment
Supply Chain and Management of Operations
Organisational Behaviour & Leadership
Foundations of Statistics
Module B-Foundations of Marketing
Principles of Marketing-I
Principles of Marketing-II
Channel Management Strategies
Pricing Techniques & Strategies
Integrated Marketing Communications Consumer Behaviour
Strategic Brand Management & Valuation
Market Research: Techniques & Applications
Module C-Advanced Topics
Managing Customer Relationships & Customer Value
New Product Development & Design Thinking
Digital Marketing Analytics & Strategies
Marketing Strategies for B2B & Institutional Customers
Marketing of Services & Technology
Marketing Strategies for E-commerce
Capstone Project (under guidance of XLRI faculty)
Organizing & Managing Sales Function
XLRI Executive Diploma in Strategic Marketing Management at TimesPro Entry Requirements
- Graduates (10+2+3 or equivalent) & Post Graduates in any discipline with 50% marks
- Marketing professionals with minimum 8 years of experience
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XLRI Executive Diploma in Strategic Marketing Management at TimesPro Contact Information
18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
Mumbai ( Maharashtra)