EDP in Marketing Analytics Batch-1
offered by XLRI Jamshedpur

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Private Institute
Estd. 1949

EDP in Marketing Analytics Batch-1
at
XLRI Jamshedpur
Overview

Duration	5 months
Mode of learning	Online
Difficulty level	Intermediate
Official Website	Go to Website
Credential	Certificate

EDP in Marketing Analytics Batch-1
at
XLRI Jamshedpur
Highlights

Earn a Certificate of Completion after successfully passing the evaluation criteria.
Periodic evaluations built in the form of a quiz, assignment, project, case studies or other objective/subjective assessments.

EDP in Marketing Analytics Batch-1
at
XLRI Jamshedpur
Course details

Skills you will learn

Excel Data mining Retail Budgeting Sales Advertising Marketing Statistics Forecasting

Who should do this course?

Working professionals with roles in Sales, Marketing, Business Development, Retailing, Branding, Advertising, Communications and Digital Marketing who have specific responsibilities to market their products and services worldwide.
Experienced Marketers and Product Managers seeking to use large databases of customer and competitor information to formulate and drive critical marketing strategies.
Analysts and Executives who wish to apply analytics to data rich environment to seek meaningful and relevant insights.
Senior Managers and Finance and Account Executives looking to support in key business decisions that influences the revenue prospects of the organization.

What are the course deliverables?

Certificate of Completion for participants successfully passing the evaluation criteria. Certification of participation for the rest.
The evaluations are designed ensure continuous student engagement with the course and encourage learning.
Participants who successfully complete the same along with the requisite attendance criteria, an end course assessment and project work will be awarded a certificate of completion by XLRI.

More about this course

This course provides tools and approaches to measure the effectiveness of marketing expenditures that can help marketing managers make better investments to get more ''¢'?'?bang''¢'?'? for the buck. The course provides frameworks to quantify the impact of various marketing efforts, with special attention to accessing both their short term and long-term implications. The course will also explore how traditional measures like awareness, loyalty, satisfaction, distribution levels, market share, are linked to the financial outcomes.

EDP in Marketing Analytics Batch-1
at
XLRI Jamshedpur
Curriculum

Module 1

Understanding Data; Basics of Statistics and Data Interpretation on MS EXCEL

Module 2

Market Analysis; Sales Forecasting, Market Share Analysis; Other Market performance Indicators like Penetration, Usage, Brand Performance, Satisfaction

Module 3

Customer Analysis: Customer Choice Analysis, Customer Profitability Analysis, Lifetime Value; Acquisition and Retention Costs and Rates

Module 4

Product Analysis: Product Portfolio Analysis, New Product Sales Forecasting; Cannibalization Analysis

Module 5

Pricing Analysis: Understanding Price; Price Sensitivity; Price-Volume Equation; Price Promotion, Price-Value Equation /Analysis, How to Price

Module 6

Sales and Distribution: Sales Force Sizing, Effort (Call Planning), Territory Planning, Target Setting, Compensation Planning; Performance Appraisal. Distributor, Numbers, Margin and Profitability, Performance Appraisal.

Module 7

Advertising and Sales Promotion: Performance of Ads, Media Planning, Setting Advertising and Sales Promotion Budget. Measuring Retail Lift and Promotional Lift

Module 8

Social Media Analysis: Understanding the Metrics behind Social Media Spends.

Module 9

Bringing it all Together: Resource Allocation and Performance Appraisal