Advance Digital Marketing Course 

Overview of Digital Marketing?

Importance of Digital Marketing

Difference between Internet &Traditional Marketing

Basics of SEO

Stay up to date with Google Algorithms

Tools used in DM

How to derive Website Traffic easily

The framework of Online Marketing

Future of Digital Marketing

Easy tips to excel in Digital Marketing

Steps to planning a website

Various kinds of Websites

Different platforms to create a website

Overview to WordPress

Overview to HTML

Overview to PHP

Pages and posts

Category, themes, and Tags

Different plugins, design, and layouts

Research and goal setting

Coding the Website

Testing and Launching

Select the appropriate hosting

Goal identification

Template selection

Finding a relevant domain name

Visual elements

Know your panel dashboard

Ways to add sitemap, widgets, and themes

Bifurcating categories and tags

Integrating Google Analytics

Making side speed faster

Introduction to various kinds of content

Brainstorming to develop content strategies

Writing, and editing informative content

Learning about content tools

Exclusive research topics using different forums

Rectifying grammatical mistakes

Know-your audience

Ways to keep your readers hooked

Do?s and Don?ts of Content Writing

Free e-books provided to enhance your knowledge

Ways to perform easy keyword research

Significance of keyword research

In-depth knowledge of keyword research tools (SEMrush, Google keyword tool)

Keyword planner

Tracking our competitors

Optimization of the keywords

Rankings According to a targeted audience

History of SEO

Webmaster tools

Analysing the reports

Definition of SEO?

What is a Search Engine?

How does SEO work?

Differentiating between On-page and off-page SEO

Optimizing Domain, Meta tags, Content, and Image

Overview to HTML and XML sitemap

Effective and quality link building

Types of SEO (Black hat, white hat, and grey hat)

Domain authority vs Domain rating

Generating effective SEO report and analysis

Introduction to E-Commerce SEO?

Keyword research and analysis

Ways to Index products

Lead generation and ROI

Product Listing with Ad campaigns

Overview to different E-Commerce SEO Tools

Promoting effective content

Understanding E-Commerce PPC

Tools and techniques regarding E-Commerce Channels

Knowing your metrics in-depth

Introduction to Local SEO

On-site review of the content

Direct listings

Differentiating between organic search and paid advertising

Quality link building off-site

Ways to accelerate your local visibility

Overview to Google myBusiness

Facebook local and other social media platforms

Featuring on local listing sites

Secret ways to enhance your local SEO presence

How Google Webmaster works?

Definition of Data Highlighter

Google Webmaster tools

Significance of Sitelinks

The definition of search analytics

What is a crawler?

Ways to eliminate pages from Google search results

Indexing pages through GWM

Google search console tool

Tips to mastering Google WebMaster

Knowing the webmaster guidelines

Easy ways to remove broken links & outdated cache

Crawl error & control

Malware spam

Access to reports, tools, and resources.

Diagnostics and tools

Get information to bingbot

Eliminating unnecessary content

Meta tags and optimization

Webmaster support

Widgets and downloads

How to remove a URL from the Bing Index?

Introduction to Google Analytics?

Overview to Adsense and page analytics

What is Google analytics?

How to check user behavior from Google analytics?

Features of Google Analytics

Differentiating between Session vs Page view

Introduction to Demographics

Tips to master in the field of analytics

Complete overview report

Scope of Google Analytics

Definition of creative Designing

Introduction to basic tools like adobe, photoshop

Different kinds of typography

Understanding of color themes

Designing of the logo

Fundamentals of creative designing

Maintaining the text ratio of the creative

All kinds of Alignment (left, right and center)

Usage of CTA terms in the creatives

Creative taglines

Definition of Social Media

Number of Social media platforms

Ways to post and schedule

Overview to different listening tools

How to increase the organic reach?

Different ways to optimize your page

How to target the right audience?

Ways to increase better engagement

How to grow organic followers?

Tips to expand your online business

Overview to social media marketing

Ways to create Facebook Ads

How to get better conversions?

Ways to target the right audience of your niche

Keeping a regular check on the insights

Ways to get maximum likes on the Facebook page

How to build an authentic relationship with the audience

Facebook Ads Automation

Creating reports regularly

Monitoring all kinds of social media optimization

Know-how Linkedin marketing works

When to use Linkedin as a way to market/drive leads?

Ways to generate B2B leads

Target your high-value accounts

Keeping a track of Linkedin sales

Publish content that adds value

Usage of appropriate keywords in the bio

Keeping the right character limit

Time and frequency

Analysis of monthly marketing

Introduction to Twitter

How does Twitter work?

Ways to create Twitter Ads

Lead generation

Usage of effective hashtags

Planning and ideations of campaigns

How to increase organic followers?

Twitter strategies

Creation of effective reports at the end

How to promote business on Twitter?

Introduction to Pinterest

How to use Pinterest for marketing?

Ways to automate your content

Image upload

Unique strategies to have a successful marketing campaign

How to Use a Business Pinterest Account

Marketing and Brand Growth

Choosing the relevant cover board

Sharing content on different social media platforms

Generation of sales through Pinterest

Introduction to Instagram marketing

Effective Instagram marketing strategies

How to run Ads on Instagram?

Instagram guidelines

Deriving traffic to your website via Instagram Ads

Using Instagram tools

Analyzing the Ads

Usage of relevant captions

Usage of appropriate hashtags

Creating monthly reports

Introduction to Google Adwords

Campaign planning and ideations

Overview to PPC

What are keywords?

Overview to Bing marketing

How to create Search Ads?

Ways to stimulate the right bid

Paid advertisement on SERPs

Selection of appropriate keywords

Tips and tricks to excel in Search marketing

Introduction to Display marketing

Creation of remarkable Ads

How does a Display Ad work?

Different types of Display marketing

Creation of banner Ads

Deriving utmost traffic

Upload effective content

Benefits of Display advertising

Case studies involving real-world scenarios

Tactics to excel in digital marketing

Introduction to video marketing

What are the basics concepts to be followed for any marketing?

Different strategies to be followed for video marketing

How to promote videos via Ads?

How to create stream-in videos?

Ways to attract a larger audience?

Different ways to optimize videos?

Fundamentals of video marketing

Deriving insightful data

Easy-To-Follow guidance for your video strategy

Definition of App Marketing

Ways to promote apps through media marketing

How to launch goal-based campaigns

Create iOS and Android App Ads

Effective strategies to follow for mobile marketing

Learn to implement the strategies planned

How to promote apps through mobile marketing?

Targeting potential customers of your niche

Promotional strategies

Tips and Tricks for effective app marketing

What is shop marketing?

Basics of Shopping Ads

Maintaining a clear product catalog

Ways to link GMC with Google Ads

Scope of shop marketing

Introduction to integrated marketing

Factors of shop marketing

Product listing

Analyzing the marketing strategies

Visual merchandising and shopper marketing

Introduction to Email marketing

Various kinds of Email marketing

Effective digital marketing strategy for sending Emails

Email marketing and its benefits

Process of targeting the right audience

Generation of leads through Email marketing

Usage of Mailchimp

Creation of Newsletters and templates

Conversions and revenues

Sending bulk Emails

Overview to content marketing

Why is content marketing important?

Types of content marketing available

Finding appropriate keywords for the content

Promotion of content

Informative and creative content writing

Targeting of potential customers

Promoting in a specific niche

Different strategies to be followed for content marketing

Various advantages and disadvantages related to content marketing

Introduction to Ecommerce marketing

What are the basic concepts related to ecommerce marketing?

Learn how to promote large products within less time

Keep your products listing up to date

Ways to boost sales

Easy checkout and payment gateway options

ROI parameters

Rectifying on-site auctions

Ways to attract customers

End-to-end marketing solutions

Overview of video optimization

Why is video optimization important?

How to derive organic traffic to YouTube?

Gain organic subscribers

Speed to check page optimization

Retention of the potential audience

Basic tools of video optimization

Techniques to rank on YouTube

Strategy to increase your YouTube video views

Video optimization report

Introduction to Google Adsense

Difference between Google Adsense and Affiliate marketing

Earn money with website monetization

Report study with Adsense

How to launch Adsense page

Plugins for Adsense integration

Case studies

Google Adsense payments

Operators to monetize their sites

Different types of Ad unit

What is affiliate marketing?

Learn about various affiliate marketing models

Get knowledge about B2B and B2C industry

Earn easy commissions

Different landing pages for affiliate marketing

Affiliate Marketing Training Course and Strategies

Low competitive keywords inclusive high potential

Learn about modes, promotion & methods of affiliate marketing

Referral-based marketing strategy

Tips and tricks to excel in affiliate marketing

Definition of a freelancer

Ways to make your career in freelancing

Get leads from Fiverr

Ways to make different contacts on Fiverr

Learn how to Gig

Easy ways to use the portal

Get project leads on Upwork

Content development strategies

Posting/Submitting appropriate content

Bid to get better projects effectively

Google Ads Fundamental Certification

Google Ads Search Certification

Google Ads Display Certification

Google Ads Mobile Certification

Google Ads Video Certification

Digital Sales Certification

Google Analytics Certification

Facebook Blueprint Certification

Techstack Assessment Certification

Techstack Certification