Advanced AdWords Training - From An Industry Veteran

Offered byEduonix

Advanced AdWords Training - From An Industry Veteran
at
Eduonix
Overview

Our Advanced Adword course is module based, concise and practical which will help users to take their AdWords skills to the next level.

Duration	2 hours
Total fee	₹199
Mode of learning	Online
Difficulty level	Intermediate
Official Website	Go to Website
Credential	Certificate

Advanced AdWords Training - From An Industry Veteran
at
Eduonix
Highlights

Earn a certificate from Eduonix

Advanced AdWords Training - From An Industry Veteran
at
Eduonix
Course details

Skills you will learn

Digital marketing Budgeting Advertising SEM Marketing SEO Accounting Forecasting

Who should do this course?

Professional looking forward to advance their knowledge on Google Adwords.

What are the course deliverables?

An Introduction to the course
Testing Different Ad Concepts
Budget Maximization and Forecasting Using Regression to maximize ROI
AdWords Paid and Organic Interaction Report
GeoLocal Campaigns – Double Campaign Structure
AdWords Campaign Experiments
Automate Budgeting for Multiple Ad Accounts
AdWords Audit

More about this course

This Advanced Google AdWords course includes a new tool that has been developed by the instructor, which uses advanced regression modelling to forecast results and provide recommendations for optimal budgeting

The tool is explained within the course with a complete walk-through

The course is module based and not run in a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice

All the techniques taught can be applied to almost any AdWords account, they have been chosen for their practicality and usefulness

Advanced AdWords Training - From An Industry Veteran
at
Eduonix
Curriculum

Section 1 : Introduction

Introduction Preview

Section 2 : Testing Ad Concepts

Introduction to Ad Concepts

Example Ad Concepts Preview

Label Setup

Reporting on Ad Concepts

Section 3 : Budget Optimisation & forecasting using Regression to Maximise ROI (or min. CPA)

Intro to Budget Optimizer & the theory behind it

Importing the Data from AdWords Preview

Understanding the Output

Section 4 : AdWords Paid & Organic Interaction Report

Understanding the usefulness of this report

Linking AdWords with Search Console Preview

Excel Report Setup & Pivot

Identifying AdWords & SEO Search Term Opportunities

CTR Interaction between SEO & SEM Preview

Section 5 : GeoLocal Campaigns - Double Campaign Structure

The theory behind the double campaign

A practical example inside AdWords

Section 6 : AdWords Campaign Experiments (drafts & experiments)

Introduction to Drafts & Experiments

Example experiment Ideas for use

Draft & Experiment Setup

Report Analysis & explanation of symbols

Section 7 : Automate Budgeting for Multiple Ad Accounts

Introduction to the Google Spreedsheet template

Data Inputs

Reading the sheet output

Section 8 : AdWords Audit

Audit Overview

Auditing the Account Structure

Campaign Settings

Auditing on the AdGroup Level

Other Things to look for in an Audit

Advanced AdWords Training - From An Industry Veteran
at
Eduonix
Faculty details

Mark Meyerson

Mark has 10 years of experience in the world of digital, specializing in Paid Search & Analytics. With a BA (Pysch) & an M.B.A. Mark is the co-founder and head of Search for the One Egg Agency team. His experience was forged working for multinational agencies & blue chip clients in Australia & abroad. He's managed small, medium & very large campaigns over the years, with sole responsibility over advertising campaigns spending up to $1 million per month.