MICA - Advanced Certificate Program in Digital Marketing by MICA- duplicate
- Offered byTalentedge
- Estd. 2012
Advanced Certificate Program in Digital Marketing by MICA- duplicate at Talentedge Overview
Duration | 5 months |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Go to Website  |
Credential | Certificate |
Advanced Certificate Program in Digital Marketing by MICA- duplicate at Talentedge Highlights
- Earn an Advanced Certificate in Digital Marketing & Alumni Status from MICA
- Live tutored classes, not recorded sessions, from eminent faculty of MICA
- Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing channels
- Hands-on practice on Digital Marketing Tools (across various channels) to move rapidly and profitably against competition
Advanced Certificate Program in Digital Marketing by MICA- duplicate at Talentedge Course details
- Interns who want to learn about online marketing methods
- Professionals with specific responsibilities to market their product and services online
- Entrepreneurs looking to create and establish their business presence globally through digital marketing
- Earn a PG certificate and get alumni status from MICA
- Live tutored classes, not recorded sessions, from eminent faculty of MICA
- Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing Channels.
- Hands-on practice on Digital Marketing Tools (across various channels) to move rapidly and profitably against Competition.
- Be a part of rich Alumni Network
- This course has been designed with an objective to familiarize participants with key aspects of digital. The participant is expected to gain working knowledge in this domain and develop an understanding of the framework within online marketing businesses and its operations.
- Our dedicated student support team guides you through the course and tech support team is available live during sessions for seamless learning. Join the hands on learning experience with case studies, projects and simulations along with expert faculty from MICA.
- Course Duration: 4.5 months
- Course Price: Rs. 80000
Advanced Certificate Program in Digital Marketing by MICA- duplicate at Talentedge Curriculum
Module I: Business, Marketing & E-Marketing
What is Digital Marketing?
Advantages of digital medium over other medium
Digital medium in today's marketing plan
Module II: Search Marketing
Basics of Search Marketing -Organic & Paid Search Results
Overview of Google AdWords
Keyword Research and Analysis
Tracking the success of SEM
Search Engine Optimization Techniques
On-page & Off-page Optimization
Module III: Social Media Marketing
Different social media channels
Social media for various businesses: B2C & B2B
Measuring social media ROI
Content marketing: Storytelling in social media
Module IV: Email Marketing
The basics of email marketing
The concept of A/B testing & its use in email marketing
Module V: Display Marketing
Different kinds of display marketing
The display marketing ecosystem
Retargeting & dynamic retargeting
Module VI: Mobile Marketing
Different kinds of Mobile Marketing
The Mobile Marketing ecosystem
Module VII: Web Analytics
Digital measurement landscape
Introduction to Google Analytics
Advanced Certificate Program in Digital Marketing by MICA- duplicate at Talentedge Entry Requirements
- For Indian Participants - Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Proficiency in English, spoken & written is mandatory.
Other courses offered by Talentedge
Student Forum
Anything you would want to ask experts?
ManagementMarketingDigital MarketingAdvanced Certificate Program in Digital Marketing by MICA- duplicate