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Advanced Content Marketing Certification Training Course 

  • Offered bySimplilearn
  • Private Institute
  • Estd. 2010

Advanced Content Marketing Certification Training Course
 at 
Simplilearn 
Overview

Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact.

Duration

15 hours

Mode of learning

Online

Difficulty level

Beginner

Credential

Certificate

Advanced Content Marketing Certification Training Course
 at 
Simplilearn 
Highlights

  • 35 Hours of content
  • Receive Certificate of Completion
  • Downloadable workbooks and exercises
  • High-quality eLearning content
Read more
Details Icon

Advanced Content Marketing Certification Training Course
 at 
Simplilearn 
Course details

What are the course deliverables?
  • This course helps to create interesting and compelling Marketing Content
  • Identify Prospects and create an effective Content Marketing Strategy
  • Create messaging and appropriate content guidelines
  • Learn how to find industry influencers and identify promotional opportunities
  • Learn content marketing strategies, tactics, and best practices to produce effective content
  • Learn how to develop appropriate content for each type of audience segment
  • Create best practices for content across media types, including social media, images, etc.
More about this course
  • Content Marketing is aimed at building authority, amplifying the message, acquiring, and retaining the intended audience. Well written Marketing Content helps build the reputation of a trusted advisor
  • This Advanced Content Marketing Course trains participants to produce compelling and impressive Marketing Content, concentrating on the vital strategies, tactics, and best practices that a writer needs to create and enhance content marketing efforts. This course also helps participants learn various aspects of planning and executing Content Marketing strategies with greater efficiency and impact, guiding participants to harness the power of words to disseminate information and create impressive marketing content

Advanced Content Marketing Certification Training Course
 at 
Simplilearn 
Curriculum

Section 1 : Introduction to Content Marketing

Section 2 : Developing a Vision of Content Marketing Success

Section 3 : Developing a Business Case for Content Marketing

Section 4 : Creating a Successful Content Marketing Strategy

Section 5 : Creating a Remarkable Editorial Mission Statement

Section 6 : Targeting Customer Intent Instead of Demographics

Section 7 : Targeting Key Influencers

Section 8 : Producing Help, Hub, and Hero Content Consistently

Section 9 : Producing Engaging Content More Frequently

Section 10 : Using Effective B2C and B2B Content Marketing Tactics

Section 11 : Building Successful B2C and B2B Social Media Platform

Section 12 : Helping Customers find the Information They Seek

Section 13 : Helping Key Influencers Impact the Buyer?s Decision-Making Process

Section 14 : Measuring Content Effectiveness

Section 15 : Measuring Return on Marketing Investment

Section 16 : Improving by Experimenting With New Initiatives

Section 17 : Improving Effectiveness by Becoming More Sophistic

Section 18 : Content Marketing in the Foreseeable Future

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Advanced Content Marketing Certification Training Course
 at 
Simplilearn 

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