Advanced Content Marketing Certification Training
4.5 /5- Offered bySimplilearn
- Private Institute
- Estd. 2010
Advanced Content Marketing Certification Training at Simplilearn Overview
Duration | 9 hours |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Future job roles | AngularJS, Animation, Environment Management, Environmental Analysis |
Advanced Content Marketing Certification Training at Simplilearn Highlights
- 36 Hours of content
- A great course for learning Content marketing
- Certification Course
Advanced Content Marketing Certification Training at Simplilearn Course details
- The Content Marketing training course is ideal for anyone involved in Digital Marketing, Online content planning or writing, Business development, Social media and search marketing, Public relations, Organizational Communication, Branding.
- 25+ Hours of High Quality e-Learning Content
- Online Progress Quiz
- Downloadable Workbooks and Exercises
- Practice Tests
- Topics on Event Marketing, SMM, Strategy and Challenges
- Comprehensive and Up-to-Date Content
- Course Completion Certificate
- The Program focuses on Content Marketing that comprises scribing articles to build authority and generate inbound links. Moreover, it encompasses writing Social Media blog posts, LinkedIn articles and creating content for Facebook posts, online journals, magazines, and digital newspapers. The highlights of the course covers all the aspects of Content Marketing from recognizing avenues, planning & performing content marketing activities and ultimately measuring the results.
Advanced Content Marketing Certification Training at Simplilearn Curriculum
What is Content Marketing
Overview
Introduction
What is Content Marketing?
Michelin Guide
Different From Typical Marketing
BB, BC, and Nonprofit Differences
International Content Marketing
Tactics and Platforms
Challenges
Strategies
Example GoPro
Man in The Chair
Quiz
Content Marketing Strategy
Documented Content Strategy
Overview
Introduction
Put it in Writing
Kiplings Template
Who
Know Your Audiences
What
When
Where
Why
Engage Your Audience
How
Measuring Success
Example Turkish Airlines
Revising Your Content Strategy
Overview
Introduction
Things Change Quickly
Adapting Strategy
Planning Content
Analyze and Revise
Overlapping Disciplines
Content and SEO Overlap
A New Model
Quiz
Executing a Content Marketing Strategy
Publishing New Content
Overview
Introduction
Create More Content
Where to Publish
Facebook Publishing Guidelines
YouTube Publishing Guidelines
Google+ Publishing Guidelines
Twitter Publishing Guidelines
LinkedIn Publishing Guidelines
Instagram Publishing Guidelines
Pinterest Publishing Guidelines
Hero, Hub, and Hygiene Content
Scheduling Content
Samsung Success
Effective BB and BC Tactics
Overview
Introduction
Tactics Overview
Events
eNewsletters
Webinars
Videos
Blogs
Illustrations
Social Media
Case Studies
White Papers
Research Reports
eBooks
Microsites
Articles
Mobile Apps
Presentations
Top Challenges for Content Marketers
Overview
Introduction
The Top Challenges
Think Like a Publisher
Know Your Audience
Establish a Framework
Develop Rubrics
Use Multimedia
Partner Up
Be a Leader
Get Feedback
Recycle Content
Budget
Metrics
Crucial Tenets
Metrics with Real Objectives
Value Your Customers
Causal Measurement
Quiz
Influencer Marketing
Influencer Marketing, Part Discovering Influencers
Overview
Introduction
Social Influencers
Opinion Leader Traits
Opinion Leader Benefits
Different Names, Same Meaning
Platforms of Engagement
Reaching Out to Influencers
Tracking Them Down
Case Study Vend
Influencer Marketing, Part Nurturing Relationships
Overview
Introduction
Understand Your Influencers
Tools for Tracking Influencers
Schmooze Optimization
Example Recipecom
Discovering Opportunities
Example ReelSEO
Influencer Marketing, Part Demonstrating Impact
Overview
Introduction
ALS and Measuring Impact
Parentscom Example
Metrics and Action
Hubspot Example
Quiz
Measuring Content Effectiveness
Tracking ROI
Overview
Introduction
Tracking Marketing Returns
Soft vs Hard Metrics
Analyze Potential ROI
Content Analytics
URL Builder
Defining Goals
MultiChannel Funnel Reports
Piper Aircraft Example
Rutgers Center Example
UTM Tracking Parameters, Part Tracking Parameter Concepts
Overview
Introduction
Overview of Tracking Parameters
Example of Ad with Parameters
Anatomy of URL with Parameters
How GA Categorizes Traffic
GA Documentation
Best Practices for Parameters
UTM Tracking Parameters, Part Tracking Parameter Examples
Overview
Introduction
Display Ad Examples
Reporting
Newsletter Examples
Social Media Examples
Diagnosing Problems
Quiz
Social Media Marketing
Effective Social Media Platforms
Overview
Introduction
Social Media Usage
YouTube
SlideShare
Vimeo
Google+
Pull, Dont Push
Flip the Funnel
Lasswells Model
The New Model
Key Targets
The Influencers
Overview
Introduction
Facebook Overview
Page Setup
Best Practices
Facebook Measurement
Example Got What It Cakes
Example Salesforce
Overview
Introduction
Using Twitter
Twitter Video Integration
Tactics and Strategies
Example Feeding America
Example Airbus
Hashtag Marketing
Overview
Introduction
Hashtag History
Hashtag Best Practices
Instagram Hashtag Use
Hashtag Platforms
Types of Hashtags
Hashtag Tips
Hashtag Tools
Case Study Ben and Jerrys
Quiz
Blogs and eNewsletters
Blogs and eNewsletters
Overview
Introduction
Blogs Overview
s from a Top Publisher
Blog Targeting Examples
eNewsletters
eNewsletter Content
eNewsletter Tips
Other Considerations
Quiz
Social Networks
Overview
Introduction
Questions for Marketers
Who Impacts Business
Thought Leadership
Account Types
LinkedIn Marketing
Publish and Showcase
LinkedIn Groups
Relevant Content
Key Targets
Outcomes
Example Transfer Network
Example Reel SEO
Accurately Targeted
Quiz
Image Marketing
Overview
Introduction
Instagram Best Practices
Instagram Goals
Instagram Themes
Using Hashtags
Tracking Engagement
Nike Example
Ben and Jerrys Example
Overview
Introduction
Pinterest Overview
Pins Should be Valuable
Pins Should be Coherent
Pins Should be Beautiful
Pins Should be Actionable
Example Four Seasons Hotels
Four Seasons Results
Quiz
Video Marketing
Video and YouTube Marketing, Part Establishing a Video Marketing Strategy
Overview
Introduction
Video Strategies
YouTube is Key
Make Videos That Users Watch
Schedule Your Videos
Optimize Videos for Search
Video and YouTube Marketing, Part Gaining Exposure and Measuring Impact
Overview
Introduction
Paid Video Promotion
Success with TrueView Ads
Make Your Video Shareable
Measure Your Impact
Analyze the Customer Journey
Video Length Guidelines
Coming Up
Video and YouTube Marketing, Part Leveraging Mobile Video
Overview
Introduction
Power of Mobile Video
Six Questions on Mobile Video
Whos on Which Channels?
What Are Viewers Watching and Sharing?
When Should You Make Mobile Videos?
Example GoPro
Examples USA Today and GE
Video and YouTube Marketing, Part Promoting and Measuring Mobile Video
Overview
Introduction
Where to Promote Your Videos?
YouTube Ads and Orabrush
Instagram and Vine Advertising
Why Is Mobile Video Unique?
Vloggers vs Brands Time of Day
Vloggers vs Brands Upload Frequency
How to Measure Mobile Video?
Conclusion
The Most Effective Video Marketers
Overview
Introduction
Marketing Priorities
Best Role Models
Hollywood s
What Increases Sharing
Keys to Product Launch
Evoke Emotions
Quiz
Event Marketing
InPerson Events and Webinars
Overview
Introduction
InPerson Events Overview
Public Speaking
Meetups
Meetup Example
Webcasts
Webinar Example
Engaging Webinars
Quiz
Supplemental Content Marketing by Business Size
Content Marketing for BB Small Businesses
Overview
Introduction
Small Business Overview
Small Business Effectiveness
Structure, Goals and Metrics
Audiences and Tactics
Platforms
Content Creation
Content Marketing for BB Enterprise Businesses
Overview
Introduction
Enterprise CM Overview
Enterprise Effectiveness
Structure, Goals, and Metrics
Audiences and Tactics
Infographics and Branded Content Tools
Platforms
Examples
Quiz
Supplemental Content Marketing by Business Type
Content Marketing for Manufacturing Businesses
Overview
Introduction
Overview of Manufacturing Marketing
Manufacturer Effectiveness
Manufacturer Structure, Goals and Metrics
Audiences and Tactics
Platforms and Content Creation
Budget and Challenges
Caterpillar Example
Caterpillar Example Continued
Content Marketing for Technology Businesses
Overview
Introduction
Technology Content Marketing Overview
Structure, Goals and Metrics
Audience and Tactics
Platforms and Content Creation
Budgets and Challenges
Technology Case Studies
Content Marketing for Nonprofit Businesses
Overview
Introduction
Nonprofit Overview
Strategy and Effectiveness
Structure, Goals, and Metrics
Audiences and Tactics
Platforms and Content Creation
Budget and Challenges
Example ALS Ice Bucket Challenge
Quiz
Content Marketing Certification Test
Quiz
Course Feedback
Course Feedback
Other courses offered by Simplilearn
Student Forum
Anything you would want to ask experts?
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