Advanced Copywriting Skills and Techniques 

State the primary purpose of words in marketing

Discuss how ‘surprise’ makes ideas more memorable and persuasive

Identify the criteria for using unexpected words

Distinguish between a pun and puffery

Explain the benefits of details in copywriting

Define a ‘metaphor’ in terms of copywriting

Recall various creative techniques to boost content structure and sound

Discuss the functions of questions in copywriting

Explain some forbidden approaches in copywriting

Discuss the drawback of excessive creativity in marketing writing

State the concepts to be considered when rewriting

List and distinguish between the various forms of sentences in copywriting

In this course you will learn how to choose and arrange words to attract attention, become memorable and achieve a competitive edge

By incorporating the techniques in this course, you improve sales and take marketing to a higher level

Although we’ve called this an ‘advanced’ course, it’s open to anyone who wants to master the creative power of words