Advanced Google Analytics

4.6 /5

(60 Ratings)

Offered byGoogle Cloud

Advanced Google Analytics
at
Google Cloud
Overview

Boost your Analytics career by learning effective skills, functional expertise and strategic acumen with Google Analytics Academy

Duration	6 hours
Total fee	Free
Mode of learning	Online
Official Website	Explore Free Course
Credential	Certificate

Advanced Google Analytics
at
Google Cloud
Highlights

End-of-topic assessments
Bite-size video tutorials
Get Free & unlimited access

Advanced Google Analytics
at
Google Cloud
Course details

Skills you will learn

Marketing Data analysis

Who should do this course?

For Digital marketers and product managers

What are the course deliverables?

Custom Dimensions
Custom Metrics
Event Tracking to collect data

More about this course

Advanced Google Analytics walks you through how data gets collected and processed into readable reports
This course covers Google Analytics primarily for measuring website traffic

Advanced Google Analytics
at
Google Cloud
Curriculum

Unit 1: Data Collection and Processing

Lesson 1: Google Analytics data collection

Lesson 2: Categorizing into users and sessions

Lesson 3: Applying configuration settings

Lesson 4: Storing data and generating reports

Lesson 5: Creating a measurement plan

Unit 2: Setting Up Data Collection and Configuration

Lesson 1: Organize your Analytics account

Lesson 2: Set up advanced filters on views

Lesson 3: Create your own Custom Dimensions

Lesson 4: Create your own Custom Metrics

Lesson 5: Understand user behavior with Event Tracking

Lesson 6: More useful configurations

Unit 3: Advanced Analysis Tools and Techniques

Lesson 1: Segment data for insight

Lesson 2: Analyze data by channel

Lesson 3: Analyze data by audience

Lesson 4: Analyze data with Custom Reports

Unit 4: Advanced Marketing Tools

Lesson 1: Introduction to remarketing

Lesson 2: Better targeting with Dynamic Remarketing

Lesson 3: Course Summary

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Advanced Google Analytics
at
Google Cloud
Students Ratings & Reviews

4.6/5

60 Ratings

4-5
39
3-4
19
2-3
2

Chirag Goel

Advanced Google Analytics

Offered by Google Cloud

Learning Experience: Advance Google Analytics is the best course you can take from the organistion GOOGLE itself. This course is not only helps you understand about the analytics but also grants you a certified google analytics certification from google. After completing this course you can easily give GAIQ which is the analytical exam conducted by google, once completed you can get your certification from google. This course covers each and every elements of google analytics from the basic to advance.

Faculty: Apart from having the top quality resources this course also offer you with the top quality instructors. Their way of teaching were amazing. They even make the technical aspect of this course very easy to understand for you. This course starts with the very basic of analytics and then take you toward the more technical aspects with so ease. It covers all the aspect of analytics you need to understand to sharpen your analytical skills. The most interesting thing is that this course not only provides with video lessens but also provides various assessments and real life demo

Course Support: This course helps me to change my domain. Because of this course it became easy for me to find or get selected into various jobs/internship under the field of marketing.

Reviewed on 10 Mar 2023Read More

MOMIN NAOFIL AHMAD NEHAL AHMAD

Advanced Google Analytics

Offered by Google Cloud

Learning Experience: The Tableau training workshop by Shiva sir was an amazing experience. The workshop was well-structured, and the instructor provided hands-on guidance throughout the sessions. The workshop covered a wide range of topics, from the basics of data visualization to more advanced techniques such as dashboard design, data blending, and calculated fields.

Faculty: Shiva sir's teaching style was excellent, and he was able to explain complex concepts in a way that was easy to understand. He encouraged questions and provided clear answers, ensuring that everyone in the workshop understood the material One of the highlights of the workshop was the practical exercises. Shiva sir provided plenty of opportunities for participants to apply what they had learned, and he was always available to provide guidance and feedback. Course material are also updated and cleanly represented.

Reviewed on 10 Mar 2023Read More

Shehnaz Jabbar

Advanced Google Analytics

Offered by Google Cloud

Learning Experience: It is definitely worth it and good for anybody who is looking to break into digital marketing. It is basic but comprehensive and helps in setting up a solid foundation of digital marketing.

Faculty: The faculty has a solid understanding of digital marketing. The course is up-to-date and the course structure is easy to follow.

Course Support: Course was quite comprehensive and provided me with adequate knowledge

Reviewed on 9 Dec 2022Read More

Ummer Farooq

Advanced Google Analytics

Offered by Google Cloud

Learning Experience: It was amazing experience, mode of teaching was exceptional

Faculty: They way of analysis and teaching was above par As it is a vast field the updated curriculum was followed

Course Support: It is a trending course and has a vast scope it did help me in another related course a lot

Reviewed on 5 Nov 2022Read More

PRAKHAR SAXENA

Advanced Google Analytics

Offered by Google Cloud

Learning Experience: The course was more or less structured across concepts related to analytics techniques but it majorly required everyone to have a pre-requisite knowledge of the google analytics course

Faculty: Faculties seemed to be very knowledgeable and were very supportive Yes the course curriculum was fully updated and during the entire content delivery, the presenter used various use cases and live examples to demonstrate learnings

Course Support: No

Reviewed on 9 Oct 2022Read More

View All 41 Reviews