Advanced Social Advertising Certification Course
- Offered byHootsuite Academy
Advanced Social Advertising Certification Course at Hootsuite Academy Overview
Duration | 5 hours |
Total fee | ₹18,523 |
Mode of learning | Online |
Difficulty level | Intermediate |
Credential | Certificate |
Advanced Social Advertising Certification Course at Hootsuite Academy Highlights
- Earn an industry-recognized certificate from Hootsuite
Advanced Social Advertising Certification Course at Hootsuite Academy Course details
- This certification gives marketers the knowledge and skills they need to use these tools most effectively
- Social media advertising is becoming an indispensable part of the modern marketing landscape
- The most sophisticated organizations use paid social ads to drive business objectives at every stage of the customer journey
Advanced Social Advertising Certification Course at Hootsuite Academy Curriculum
Lesson 1: The Social Advertising Landscape [Free Demo]
1.1 The Social Advertising Landscape
1.2 Introduction to Social Advertising
1.3 Using Advertising Strategies to Achieve Organizational Goals
Lesson 2: Setting the Stage for a Successful Social Media Ad Campaign
2.1 Setting the Stage for a Successful Social Media Ad Campaign
2.2 What a Successful Brand and Conversion Campaign Looks Like
2.3 Best Practices for Setting Ad Campaign Goals and Determining Parameters for Success
2.4 The Ad Journey - Optimizing Your Organization, Budget, Landing Pages, and Campaign Tracking
Quiz
Lesson 3: Advanced Best Practices for Targeting Social Advertisements
3.1 Advanced Best Practices for Targeting Social Advertisements
3.2 Strategic Selection and Application of Buyer Personas
3.3 Advanced Targeting Strategies for Facebook, Instagram, Twitter, and LinkedIn
3.4 Advanced Use of Remarketing and Lookalike Audiences
Quiz
Lesson 4: Creating and Iterating on Social Ads
4.1 Creating and Iterating on Social Ads
4.2 Optimizing Visual Assets for Engagement
4.3 Taking Ad Copy to the Next Level
4.4 Pro Tips for Mastering Facebook's Ads Manager
4.5 Best Practices for Building and Testing Social Ads
Quiz
Lesson 5: Bidding and Buying Social Ads
5.1 Bidding and Buying Social Ads
5.2 Tactical Budgeting and Optimizing Efficiency Metrics
5.3 A Quick Introduction to Calculating Manual Bid Amounts
5.4 Tactics for Optimizing Social Video for Brand Engagement
5.5 Advanced Strategies for Winning Facebook Bidding Auctions
5.6 Driving Optimal ROI through Ad Analysis and Iteration
Quiz
Lesson 6: Tracking the Impact and ROI of your Social Ads
6.1 Tracking the Impact and ROI of your Social Ads
6.2 Measuring Engagement and Impact of Ad Campaigns
6.3 Using Data to Grow Future Campaign Success
Quiz
Lesson 7: How Hootsuite Helps with Social Advertising [Optional]
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