Duke University - Advertising and Society

Offered byCoursera

Advertising and Society
at
Coursera
Overview

Duration	12 hours
Total fee	Free
Mode of learning	Online
Official Website	Explore Free Course
Credential	Certificate

Advertising and Society
at
Coursera
Highlights

Shareable Certificate Earn a Certificate upon completion
100% online Start instantly and learn at your own schedule.
Flexible deadlines Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish

Advertising and Society
at
Coursera
Course details

Skills you will learn

Marketing Research Marketing Advertising

More about this course

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials.
About the Course
The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements.
Course Syllabus
Week 1: What is advertising and where did it come from?
Week 2: Am I being manipulated by advertising?
Week 3: What?s in an ad beyond that which meets the eye?
Week 4: How do ads get made?
Week 5: What do ads teach us about race, class, gender, and sexuality?
Week 6: Does sex sell?
Week 7: What is the future of advertising?
Recommended Background
No background is required; everyone is welcome!
Suggested Readings
Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week?s module.
Course Format
Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles.