Amazon Retail for Advertisers Certification
- Offered byAWS
Amazon Retail for Advertisers Certification at AWS Overview
Duration | 2 hours |
Mode of learning | Online |
Credential | Certificate |
Amazon Retail for Advertisers Certification at AWS Course details
- Suited for advertising and marketing professionals who manage campaigns on behalf of Amazon selling partners
- Differentiating among types of selling partners
- Navigating the basics of Seller Central and Vendor Central
- Optimizing product detail pages for retail readiness
- Planning with retail insights and analytic tools
- The Amazon retail for advertisers Certification validates an individual's proficiency in Amazon retail programs as they relate to advertising strategy
Amazon Retail for Advertisers Certification at AWS Curriculum
Courses for certification
Introduction to Amazon retail
Recall Amazon's retail programs
Describe Amazon's retail business models
Differentiate between vendors and sellers on Amazon
Optimize for retail readiness
Define the elements of "retail readiness"
Identify if a product detail page is retail ready for a campaign
Optimize a product detail page aligning to best practices
Navigate Seller Central
Identify the components of Seller Central
Outline the steps needed for sellers to start selling on Seller Central
Compare Prime shipping programs available to sellers
Get to know Vendor Central
Outline the key components of Vendor Central that allow vendors to sell products to Amazon
Explain the steps vendors take to manage, promote, and report on products
Evaluate the uses and benefits of Amazon Brand Analytics
Plan your strategy with retail insights and analytics tools
Use retail insights to make decisions on campaign strategy
Interpret available Amazon Brand Analytics reports and the data available
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