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Amazon Retail for Advertisers Certification 

  • Offered byAWS

Amazon Retail for Advertisers Certification
 at 
AWS 
Overview

Duration

2 hours

Mode of learning

Online

Credential

Certificate

Details Icon

Amazon Retail for Advertisers Certification
 at 
AWS 
Course details

Who should do this course?
  • Suited for advertising and marketing professionals who manage campaigns on behalf of Amazon selling partners
What are the course deliverables?
  • Differentiating among types of selling partners
  • Navigating the basics of Seller Central and Vendor Central
  • Optimizing product detail pages for retail readiness
  • Planning with retail insights and analytic tools
More about this course
  • The Amazon retail for advertisers Certification validates an individual's proficiency in Amazon retail programs as they relate to advertising strategy

Amazon Retail for Advertisers Certification
 at 
AWS 
Curriculum

Courses for certification

Introduction to Amazon retail

Recall Amazon's retail programs

Describe Amazon's retail business models

Differentiate between vendors and sellers on Amazon

Optimize for retail readiness

Define the elements of "retail readiness"

Identify if a product detail page is retail ready for a campaign

Optimize a product detail page aligning to best practices

Navigate Seller Central

Identify the components of Seller Central

Outline the steps needed for sellers to start selling on Seller Central

Compare Prime shipping programs available to sellers

Get to know Vendor Central

Outline the key components of Vendor Central that allow vendors to sell products to Amazon

Explain the steps vendors take to manage, promote, and report on products

Evaluate the uses and benefits of Amazon Brand Analytics

Plan your strategy with retail insights and analytics tools

Use retail insights to make decisions on campaign strategy

Interpret available Amazon Brand Analytics reports and the data available

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Amazon Retail for Advertisers Certification
 at 
AWS 

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