AIU - American InterContinental University - Global MBA Marketing

Offered byTalentedge
Estd. 2012

American InterContinental University - Global MBA Marketing
at
Talentedge
Overview

Build your knowledge about different marketing functions by studying best MBA in marketing from the industry experts of AIU.

Duration	12 months
Total fee	₹3.00 Lakh
Mode of learning	Online
Difficulty level	Intermediate
Official Website	Go to Website
Course Level	PG Degree

American InterContinental University - Global MBA Marketing
at
Talentedge
Highlights

Earn an MBA degree from a ACBSP accredited university
Gain practical hands on learning skills & learn advanced concepts like ? International Marketing, Product Management, Brand Management, etc
Live & Interactive classes delivered by top faculty from AIU
Dedicated online library that provides access to carefully selected articles, books, websites, research guides and tutorials
Get 24x7 Support services

American InterContinental University - Global MBA Marketing
at
Talentedge
Course details

Who should do this course?

Professionals in marketing who want to enhance their career opportunities
Professionals from other industries who wish to pursue career in marketing
Freshers looking forward to pursue their career in marketing

What are the course deliverables?

Expand your understanding of marketing and business administration.
Leverage industry tools to innovatively solve problems and develop opportunities.
Hone your critical thinking and decision-making capabilities, as well as develop leadership skills.
Lead marketing teams, develop compelling campaigns, manage brand identity and products, and make strategic decisions on a global scale.
Skills such as communication, brand management, critical thinking, sales management, leadership, strategic decision-making, etc

More about this course

AIU?S MBA in marketing explores the different business facets that shape marketing and how marketing shapes business strategy, operations, and even finance. The program combines quantitative and qualitative research analysis, advanced economic concepts, and strategic communication. You will be taught by professionals that can impart real-world lessons and applications.
The curriculum has been designed in a manner so that students can immerse themselves in the legal aspects of market research methods, international marketing, product and brand management, and strategic management.

American InterContinental University - Global MBA Marketing
at
Talentedge
Curriculum

Global Financial Management

Within the context of the multinational firm, this course examines the development of policy, financing options for international business and the making of standard financial management decisions.

Strategic Management

The development and implementation by the global enterprise of integrated business strategies and policies is the focus of this applied course. Course contents include the planning, implementation, management, and evaluation of the corporate resources, products, and assets. Advanced research is an integral component of this course.

Business Research for Decision Making

In this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with employees, formulating strategy, and negotiating. This course requires students to understand, apply, and evaluate both quantitative and qualitative research methodologies as they apply to business studies and analysis.

A Managerial Approach to Marketing

This course focuses on the application of marketing concepts in a global organization. Students will examine international channel distribution as well as promotional, pricing, and product strategies.

Strategic Marketing

This course concentrates on strategic, as opposed to tactical, aspects of marketing. It is designed to familiarize students with the problems implicit in market planning in multi-product organizations, help them develop skill in using contemporary approaches for developing strategic plans, present a framework for market planning and new product entry strategies, and allow students to experience the design and implementation of a marketing plan. This course uses simulation.

Research Methods in Marketing

This course is designed to provide a systematic approach to structure, implementation, and analysis of marketing research for decision making. This course will focus on analysis of information about the customer as well as information about the customer?s wants and needs for the purposes of developing marketing promotional campaigns, developing new products and refining current product offerings, and improving customer service efforts.

International Marketing

This course is designed to provide the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.

Product and Brand Management

Students will have the opportunity to consider the product and brand management decisions that must be made to build and manage brand equity.