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Applying Data Analytics in Marketing 

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Applying Data Analytics in Marketing
 at 
Coursera 
Overview

Upskilling is a better roadmap to success. Enroll in this course to learn critical principles of Online Marketing through real-life case studies & examples

Duration

17 hours

Start from

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Mode of learning

Online

Difficulty level

Intermediate

Official Website

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Credential

Certificate

Applying Data Analytics in Marketing
 at 
Coursera 
Highlights

  • Earn a certificate of learning on course completion
  • Start instantly and learn at your own schedule.
  • Enroll for free
  • Pay only for getting a certificate of completion
  • This course is offered by University of Illinois at Urbana-Champaign
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Applying Data Analytics in Marketing
 at 
Coursera 
Course details

More about this course
  • This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.

Applying Data Analytics in Marketing
 at 
Coursera 
Curriculum

Course Introduction

Marketing world through process of A/B testing, design of experiments, data analysis & hypothesis testing

Binary Outcome model using Logit function

Conjoint Analysis

Applying Data Analytics in Marketing
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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    Applying Data Analytics in Marketing
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