Applying Data Analytics in Marketing
- Offered byCoursera
Applying Data Analytics in Marketing at Coursera Overview
Applying Data Analytics in Marketing
at Coursera
Upskilling is a better roadmap to success. Enroll in this course to learn critical principles of Online Marketing through real-life case studies & examples
Duration | 17 hours |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Go to Website  |
Credential | Certificate |
Applying Data Analytics in Marketing at Coursera Highlights
Applying Data Analytics in Marketing
at Coursera
- Earn a certificate of learning on course completion
- Start instantly and learn at your own schedule.
- Enroll for free
- Pay only for getting a certificate of completion
- This course is offered by University of Illinois at Urbana-Champaign
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Applying Data Analytics in Marketing at Coursera Course details
Applying Data Analytics in Marketing
at Coursera
Skills you will learn
More about this course
- This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.
Applying Data Analytics in Marketing at Coursera Curriculum
Applying Data Analytics in Marketing
at Coursera
Course Introduction
Marketing world through process of A/B testing, design of experiments, data analysis & hypothesis testing
Binary Outcome model using Logit function
Conjoint Analysis
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