Essential Facebook Ads Courses to Lower Acquisition Costs for Performance Marketers

Find top-rated Facebook Ads courses from Udemy, CXL, Coursera, and Alison that level up your performance marketing game and reduces ad spend through maximising ROI in 2024.

In-depth Facebook Ads training may be more of a necessity than simply planning for a looks-good-on-CV-certificate nowadays. 

Being the biggest social media platform, allowing businesses to spend as little as USD 1 to run an ad, too many opportunities and updated algorithms have also made executing successful Facebook Ads more challenging. It’s unpredictably more expensive to run extensive ad campaigns - a fact that surfaced in an investigative 2024 Bloomberg piece. 

Previous targeting features, including Lookalike Audiences, are affected by rising concerns about data privacy. Think Apple iOS 14.5 update and GDPR, which have compromised (if not completely) the reach of intended audiences and made ad spending more expensive. 

That calls for performance marketing managers or specialists to be more strategic and analytical with their Facebook Ad campaigns while allocating budget and increasing ROI. In short, they have to make it profitable enough. 

Here are some options for those in performance marketing, like you, looking for specific courses that teach how to reduce budget while maximising audience reach on the platform. 

1. Facebook Ads & Facebook Marketing MASTERY 2024 | Coursenvy on Udemy

Every aspect of Facebook Ads is covered so that those new or intermediate level professionals in 2024 will find it helpful. So far, 225,511 learners have bought this one. 

You will master Facebook algorithms, split testing Facebook Ads tests, and know which type of ads work across the sales funnel. 

Course Name	Facebook Ads & Facebook Marketing MASTERY 2024
Duration	12 hours
Provider	Udemy
Cost	INR 3499 (Limited-time discounted price: INR 649)
Trainer(s)	Coursenvy

How will this Udemy course help in lowering acquisition costs?

• Includes analysis of recent campaigns to show what's currently working.
• Teaches split testing methodology to find the most cost-effective approaches. 
• Covers budget optimisation and bidding strategies.
• Instruction on building effective marketing funnels.
• Guidance on choosing between different ad types based on objectives.
• Comprehensive coverage of analytics and reporting.
• Ad relevance optimisation techniques.
• Scaling strategies for successful campaigns.

2. Advanced Facebook (Meta) Ads | CXL

CXL stands tall as one of the best places on the web for expert-led training on digital marketing. This course is a continuation of a series that starts from beginner level, with different instructors. 

The course dives into how to make your ad strategies more effective. You learn advanced audience tracking techniques without losing focus on what makes copies strike a chord with your audience. 

Course Name	Advanced Facebook (Meta) Ads
Duration	~6 hours
Provider	CXL
Cost	INR 17095

How will this CXL course help in lowering acquisition costs?

• Reduces wasted ad spend by reaching only the most relevant audiences.
• Improves audience segmentation to focus budget on high-potential prospects.
• Brings higher conversion rates from the same ad spend through better messaging.
• Improves A/B testing skills to identify which creatives perform best cost-effectively.
• Teaches bid optimisation strategies to get better rates.

3. Meta Social Media Marketing Professional Certificate | Meta on Coursera

Coursera and Meta have developed this six-part course to provide comprehensive training that develops your perspective on what type of ad fits your marketing objectives. 

It is also one of the best social media marketing courses with 421,641 learners enrolled, and 18K+ learners reviewing it for a 4.8 out of 5 stars. Certainly, these many learners have found many career and learning benefits. 

All-in-all, with this course on Facebook Ads, you will be able to work directly on Meta Ads Manager and build campaigns that drive more sales. 

Course Name	Meta Social Media Marketing Professional Certificate
Duration	5 months
Provider	Coursera
Cost	Free to enrol or USD 49 per month for certificate
Trainer(s)	Meta and Aptly

How will this Coursera course help in lowering acquisition costs?

• Be able to define SMART goals and identify your target audience's customer journey. Because of that, you will master better targeting = less ad spend waste on irrelevant audiences. 
• Focus on creating higher quality ads that convert better, while you use data to improve testing.
• You will be able to lower cost per conversion through iterative optimisation. 

4. Learn How to Master Facebook Ads for Beginners and Experts | Alison

To get a quick intro to Facebook Ads or to brush up on some proven tactics to acquire audiences with minimum budget allocation, choose this Alison course. 

By the end, once you complete the assessment, you will be able to execute Facebook Ads campaigns with different objectives. 

Course Name	Learn How to Master Facebook Ads for Beginners and Experts
Duration	5+ hours
Provider	Alison
Cost	Free to enrol or pay for the certificate
Trainer(s)	Juan Galvan

How will this Alison course help in lowering acquisition costs?

• Master A/B testing different ad creatives and copy reveals what resonates best. And that will improve click-through rates and lower costs.
• Gain insights into strategic ad scheduling during peak engagement hours, which increases relevance scores and lowers cost per click.

Cut Customer Acquisition Costs with the Right Facebook Ads Course

Ready to master Facebook Ads and optimise your ad spend now, then? 

Here’s a recap. 

• Udemy's Coursenvy course should be your go-to if you want hands-on practice with split testing and real campaign analysis in 2024's landscape. 
• CXL's Advanced programme is perfect when you're ready to dive deep into sophisticated audience targeting and bid optimisation. 
• The ACE recommended Meta's Coursera Certificate is ideal when you are looking for a comprehensive foundation in social media marketing with an official certification. 
• Alison's free course is great for quick tactical learning or refreshing your Facebook Ads fundamentals.