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IIM Raipur
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Executive Certificate Program in Digital Marketing and Social Media Strategy 
offered by IIM Raipur

Star Icon4.0 /5
  • Public/Government Institute
  • Estd. 2010

Executive Certificate Program in Digital Marketing and Social Media Strategy
 at 
IIM Raipur 
Overview

IIM Raipur is ranked #2 in times annual B-School ranking survey 2021 in India

Duration

5 months

Total fee

₹75,000

Mode of learning

Online

Credential

Certificate

Executive Certificate Program in Digital Marketing and Social Media Strategy
 at 
IIM Raipur 
Highlights

  • Earn a certificate of completion from IIM Raipur
  • Learn from India's top faculty
  • Campus Immersion at IIM
  • Exposure to digital marketing tools & platforms
Read more
Details Icon

Executive Certificate Program in Digital Marketing and Social Media Strategy
 at 
IIM Raipur 
Course details

Skills you will learn
Search Engine optimizationEmail marketingSEMMarketingSEOBrandingCampaign ManagementDigital marketingContent marketingAdvertisingContent WritingInbound MarketingSocial media marketing
Who should do this course?
  • For Working Professionals or Fresh Graduates
What are the course deliverables?
  • To understand the strategic and tactical nature of digital and social media marketing
  • To understand the role of digital marketing in a company's media portfolio and its impact on the marketing function
More about this course
  • The Digital Marketing executive certification is designed to help professionals gain an updated and comprehensive understanding of the rapidly evolving world of digital marketing and social media
  • Topics such as digital marketing practices, social media marketing, digital consumer behavior and more key concepts are covered in depth
  • In the 5 month course duration, foundational and fundamental aspects of digital marketing are covered which will help managers lead the digital transformation in their organization
  • This experiential learning experience will include components such as content writing, search engine optimization, managing social media and Google Ads accounts, managing digital advertising campaigns, marketing automation tools and analytics

Executive Certificate Program in Digital Marketing and Social Media Strategy
 at 
IIM Raipur 
Curriculum

Introduction to Digital Business and Marketing Strategy

Course introduction

Digital Landscape and Consumers

Digital Economy Marketplaces

Digital Consumer Behavior

Understanding websites

Fundamentals of Website Design and Development

Fundamentals of SEO and SEM

Inbound Marketing using SEO

Search Engine Marketing - I

Search Engine Marketing -II

Display Advertising

Analytics and Website performance

Understanding Digital Media Analytics

Improving website performance

Measuring ROI of digital spending

Competing in the Digital World

Driving Digital businesses

Social Media Marketing

Facebook, Instagram, YouTube

Social Media Advertising

Managing e-WOM

Content Marketing & Campaign management

Mobile and Email Marketing

Digital Branding

Branding in the Digital Age

Transitioning to Digital

Marketing Automation & Omni Channel Market

Integrated Technology Strategy

Managing Strategic Transformation in a Digital World

Faculty Icon

Executive Certificate Program in Digital Marketing and Social Media Strategy
 at 
IIM Raipur 
Faculty details

Arunima Shah
Dr. Arunima Shah is an Assistant Professor in the Marketing Management department at the Indian Institute of Management Raipur. Her research interest areas include consumer interaction with information and communication technology (ICT). (For e.g., e-commerce, m-commerce), media choice behavior, and multi channel retail.
Prof. Bharat Bhasker
Prof. Bharat Bhasker is the current Director of IIM Raipur. Before joining IIM Raipur, he was associated with IIM Lucknow for over 2 decades having served in various capacities including being the acting Director of IIM Lucknow in 2015.
Prof. Sanjeev Prashar
Prof. Sanjeev Prashar is the Academic Dean at IIM Raipur. A leading name in the education industry, especially if we talk about marketing, he has nearly 3 decades of teaching experience under his belt – both in graduate programmes as well as corporate trainings.

Executive Certificate Program in Digital Marketing and Social Media Strategy
 at 
IIM Raipur 
Placements

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Aditya Birla Group
Airtel
Amazon
Axis Bank
CapGemini
Cognizant
Deloitte
Genpact
HCL
HDFC Bank
IBM
Infosys
View placement details

Executive Certificate Program in Digital Marketing and Social Media Strategy
 at 
IIM Raipur 
Entry Requirements

Eligibility criteriaUp Arrow Icon

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Executive Certificate Program in Digital Marketing and Social Media Strategy
 at 
IIM Raipur 

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Executive Certificate Program in Digital Marketing and Social Media Strategy
 at 
IIM Raipur 
Contact Information

Address

Atal Nagar, PO- Kurru (Abhanpur)
Raipur ( Chhattisgarh)

Phone
07712474613

(For general query)

07712474612

(For admission query)

Email
admissions@iimraipur.ac.in
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