How to Create a Good Instagram Bio for Your Business
The article will help you understand the importance of Instagram bio. You will learn how to create a catchy and SEO-fendly Instagram bio that helps your business establish its niche and attract more and more buyers.
Instagram is one of the most popular social media marketing channels for brands. Be it a small-medium enterprise, a retail and e-commerce giant, or an individual entrepreneur, everyone uses Instagram to tell their brand stories and engage their niche audience most effectively. While marketers pay a lot of attention to creating highly engaging posts that have the potential to get viral, they often forget to pay attention to a tiny yet crucial element of Instagram marketing – Instagram Bio.
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Why Does Your Instagram Bio Matter?
You must be wondering why the Instagram bio matters so much!
It matters because it is critical to define your business and establish your brand presence. It tells people about the essence of your brand and lets them know what it offers or, in simple words, sells.
In a corporate social profile, a bio is a business card. Your Insta Bio can be the first point of contact with prospective buyers when they discover you through an Instagram hashtag or by clicking on your story or a paid post. It tells your buyers why they should follow you.
The Instagram business bio should be creative and unique to make a notable difference from the competition. You must create an Instagram bio that effectively portrays your brand personality and establishes your USP. Your overall Instagram business strategy needs to factor in creating an Instagram bio as the primary task.
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5 Tips for Creating a Good Instagram Bio for Your Business
So, how to create an Instagram bio that will work great? Nothing is challenging about it. There are many Instagram bio templates and quotes to include in your bio that you can find on the internet.
But if you are someone who aims to put in the USP of your brand, give a personal touch to your Instagram business bio, and gain followers, learn from the experience of companies who made a fortune from their marketing campaigns.
Let’s get started –
1. Add Your Targeted Keywords and Website Link
The first step to creating an Instagram bio is to fill in “Name,” “Username,” and “Website.”
It is essential to mention that the “Website” field is the only place where you can put a clickable link that leads to your website or a specific web page. You cannot attach it to the text or comments of your posts. Therefore, put your website URL in this field.
Then the next step is to fill in the “Name” and “Username” sections. Of course, it doesn’t seem like a big deal when you’ve created your company name. Consequently, you need to choose the same or a similar username on Instagram and write it down.
However, while considering your brand name, it can be challenging to make it attractive and SEO-friendly.
Let’s take a trending topic. Stranger Things used Stranger Things and Netflix in the name; this allows both Netflix and Stranger Things to appear in Instagram search results when someone types these words.
They have also added the words “Stranger Things 4” and “now streaming” in the Bio, so you know that Stranger Things 4 is now streaming.
Conclusion ⇒ The right keywords can allow you to gain more leads.
Try changing the keywords in the “Name” or “Bio” section and track which words can bring you the most likes and followers.
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2. Let People Know Who You Are
The next step you need to take is to optimize your “Bio” section.
It would help if you grabbed the attention of your visitors. They should get to know that you have what could interest them. Therefore, you need to give them an idea of your business and get them hooked.
To achieve this, present the most precise picture of your brand while keeping it in tune with the interests and needs of the buyers. This way, you can focus on the people who can become your customers.
So tell them about your company: what products do you provide to customers, what goals do you pursue. Don’t forget to be brief! You can only use 150 characters in your Instagram bio. We recommend that you make your bio a little shorter than 150 characters because Instagram aspires to cut it short, and your hashtags, for example, run the risk of not looking like hashtags.
Another example is that of Funko, allowing customers to understand what to expect in two short sentences.
Note that the official Game Of Thrones page follows them.
Or you could be more creative and take a cue from Coca-Cola. In a statement, they explain to customers that they produce a drink, why they do it and inspire people to buy it.
Could you get simpler than this?
Conclusion ⇒ The Instagram bio ideas must be catchy and informative.
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3. Build Your Brand Authority
Convince your visitors why they should purchase from you. You have to make your visitors trust that choosing your business will benefit them.
To do so, you need to add a short message showing your strengths and increasing your authority.
A good example is Petco’s excellent Instagram bio. They focus on just one aspect – they care about your pets’ overall well-being. This assures the customers that they don’t have to worry about the health of their favorite pets when shopping at Petco.
So one more great example of pushing customers to make their choice in your favor is Lays and Krispy Kreme. These companies emphasize how long they have been operating in the industry.
Conclusion ⇒ Numbers and statistics increase your authority.
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4. Use Trending Emojis and Hashtags
Your brand message in your Instagram bio may be persuasive, but your visitors might still miss it.
Therefore, you need to get their attention and make them read your bio.
How?
The solution is quite simple. You need to add emojis to your Instagram bio!
The Body Shop bio catches your eye. The use of emojis is intelligent. You will understand that the brand does not support animal testing and is vegan and eco-friendly.
When you have captured the attention of your visitors and have let them read the message, the next thing you need is to get their interaction. An intelligent way to implement this is to create a branded hashtag as they did above – #SelfLoveUprising.
Similarly, if you visit Red Robin’s Instagram account, you can see their branded hashtag attached to their bio. This allows Red Robin to obtain user-generated content, the best they could expect to advertise their products.
Conclusion ⇒ Do not forget to use emojis and create branded hashtags to ensure people don’t miss your message.
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5. Include A Call To Action
Sometimes making decisions can be difficult. It would help if you gave your customers a little nudge to make a decision.
Similarly, a CTA in your Instagram bio can ease your visitors’ doubts and allow them to click and make the purchase.
An interesting approach is encouraging your visitors to take photos like Red Robin. Or you can follow Pillsbury’s example, as shown in the image below.
They have given the link for recipes, isn’t that a brilliant idea?
Therefore, the choice is up to you. However, it is necessary to remember that you do not need to impose this on your clients. Nobody likes this, and you need returning customers.
Conclusion ⇒ Push your potential buyers to decide using a call to action in your Instagram bio.
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In A Nutshell
We hope this article helped you understand the importance of an Instagram bio for your Instagram profile and how you can create it and make it catchy. Let us know if any other similar topic interests you and if you want to learn more about it.
Rashmi is a postgraduate in Biotechnology with a flair for research-oriented work and has an experience of over 13 years in content creation and social media handling. She has a diversified writing portfolio and aim... Read Full Bio
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