5 Product Strategy Courses to Dominate Market Share for Startup Founders

Buddying entrepreneurs with a vision and all the backed-up investments can still find product-market fit a challenge. Many still have no educated estimate on how long the product or business will survive. Now is a good time to turn such bottlenecks into an opportunity. Check out the product strategy courses below for a successful entrepreneurial journey. 

Product strategy courses train you on how your new brand or idea can beat today’s competition. 

More than just being theory-focused, these are project-heavy and help with real-life implementations. 

While our new listings of product management courses are for professional development, the ones below should help when your learning requirements border on strategic areas of the product lifecycle. 

These are the areas that you, as an entrepreneur or aspiring product manager, should look at in product strategy courses. 

• New Product Development Process
• Go-to-market strategy execution
• Strategic positioning in marketing
• Product lifecycle management
• Metrics identification and analysis
• Digital transformation
• Leadership thinking in product and digital spaces
• Role of Generative AI in product
• Agile product management

1. Product Strategy: Develop and Manage Successful Products

This course is ideal if you are considering launching your product with supervision through the product lifecycle. Expect proper Kellogg Executive Education with live webinars, case studies, and networking. 

More details on the online product strategy course. 

Highlights

Course Name	Product Strategy: Develop and Manage Successful Products
Duration	8 weeks
Provider	Northwestern University Kellog School
Cost	USD 2,850
Taught by	Professor Mohanbir Sawhney
Skills Gained	Startup product strategy, business model design, increase market share

Why Choose the Product Strategy Course?

Look at the reasons below.  

Faculty Experience

Mohanbir Sawhney is the Associate Dean for Digital Innovation at McCormick Foundation Chair of Technology. 

Value for Money 

• Obtain a digital certificate from Kellogg School of Management.  
• Double down on your networking opportunities with industry leaders. 

Learning Experience

• There are eight modules with videos, live sessions, assignments, and discussions. 
• Kellogg’s experts will assess all assignments. 
• The B-school will provide in-house tools for developing buyer persona and enhancing product-marketing practices. 

What Will You Learn in the Product Strategy Course? 

Learn the following during the course. 

• Design a workable GTM strategy with the 7 S Framework.
• Learn about agile product development - managing teams and even transitioning them into agile environments.
• Discover how you can develop and manage an effective partnership ecosystem.

When Does it Start?

It’s for eight weeks between October and December 2024 or December and February 2025. 

2. Product Management and Strategy

This Wharton course is an executive-level product strategy training programme that focuses on how today’s product managers should maintain metrics for their product portfolios. Entrepreneurs can benefit from identifying product development opportunities with this as well. 

Find more information below. 

Highlights

Course Name	Product Management and Strategy
Duration	6 weeks
Provider	The Wharton School
Cost	USD 2,950
Taught by	Karl Ulrich
Skills Gained	Developing products for customers, testing product vision, different agile methods, defining KPIs

Why Choose the Product Management and Strategy Course?

Look at the reasons below.  

Faculty Experience

Karl Ulrich is a Professor of Management at the Wharton School and co-author of the famous book for Product Design and Development (2019). 

Value for Money 

• Obtain a smart digital certificate from The Wharton School.  
• 1-year access to its online learning platform.  

Learning Experience

• It comprises six chapters with comprehensive real-world learning on complex areas, including design thinking to understand what draws consumers to buy, testing concepts, and using agile concepts in non-software products. 
• You will learn all these chapters by focusing on a product in your niche and applying your learning accordingly. 
• Along with live sessions, there would be polls, quizzes, real-world activities, and podcasts to make your learning more engaging. 
• Case studies are available on Boeing and BlackBerry. 

What Will You Learn in the Product Management and Strategy Course? 

You will gain expertise in various areas in the comprehensive product strategy training.

• Build a product portfolio that meets the right customer demands.
• Apply the right strategies for product solutions. 
• Apply tool learning across all stages of the product lifecycle. 
• Leverage different agile methods. 
• Measure the appropriate KPIs for product success. 

When Does it Start?

This product strategy course from Wharton starts on 17th October 2024. 

3.  IIM Kozhikode Professional Certificate Programme in Product Management

For more structured learning from the basics to complex product challenges and solutions, this 39-week course is beneficial. 

It is one of the most comprehensive online programmes in product strategy. Know about this with details below.  

Highlights

Course Name	IIM Kozhikode Professional Certificate Programme in Product Management
Duration	39 weeks
Provider	IIM Kozhikode
Cost	INR 1,95,000 + GST
Taught by	Prof. Atanu Adhikari, Shyam Kumar DL, Rahul MD, etc.
Skills Gained	Creating product value, strategic planning, growth strategy, etc.

Why Choose the Professional Certificate Programme in Product Management Course?

Some good reasons to enrol in this training for product strategy.  

Faculty Experience

Prof. Atanu Adhikari of IIM Kozhikode leads the course with extensive research experience, including being a Commonwealth Academic Fellow at the London Business School in the UK. 

Value for Money 

• Obtain a prestigious IIM Kozhikode certificate with 70% or more marks.  
• Over 200 lectures, 15+ case studies, and GenAI modules covering the latest product management best practices will benefit you at every stage of the product lifecycle. 

Learning Experience

• Project- and case-study-based learning on value creation, road mapping, relevant metric analysis, and more. 
• Case studies are available on Tata Motors, Burger King, Disney, and more. 
• Now in its 13th batch, the course has received 4.6/5 stars from previous students. 

What Will You Learn in the Professional Certificate Programme in Product Management Course? 

The course topics delve deep into the following. 

1. Multiple applicable frameworks for product lifecycle stages, including Porter’s value chain, Ansoff matrix, Perceptual brand mapping, and Point of Parity. 
2. Tackling market challenges through disruption innovation, identifying customer needs, performing market segmentation, preparing different sales strategies, etc. 
3. Using GenAI for product research, marketing, and analytics. 

When Does it Start?

The applications will close on 25th September 2024. The course also starts on this day. 

4. Advanced Product Management: Vision, Strategy & Metrics

An affordable yet helpful option, this recently updated Udemy course on product strategy covers some of the most essential related areas in a very short time. 

Highlights

Course Name	Advanced Product Management: Vision, Strategy & Metrics
Duration	5+ hours
Provider	Udemy
Cost	INR 3099
Instructors	Cole Mercer and Evan Kimbrell
Skills Gained	Agile approach to developing product vision and identifying industry-focused metrics.
Learners enrolled	59,610
Total Reviews	4.4 / 5 stars from 9718 learners

Why Choose the Advanced Product Management: Vision, Strategy & Metrics Course?

Taking this course has some good benefits for building a profitable product strategy.  

Faculty Experience

Cole Mercer and Evan Kimbrell have extensive industry experience in product management at SoundCloud, SEMrush, and Juvo Capital. Their average rating on Udemy is around 4.5. 

Value for Money 

• 47 resources to download, with six articles.
• Certificate upon completion. 

Learning Experience

• Case studies with real-world strategy building in the modern product management landscape. 
• Udemy learner Theresa L. mentions that this course is a “nice mix of techniques for not just product management but also strategy and market evaluation.”

What Will You Learn in the Advanced Product Management: Vision, Strategy & Metrics Course? 

The course will help you in these areas. 

• Translate your idea into a working vision and build your product and company from ground up. 
• Learn which data you should measure based on the industry your product caters to. 

When Does it Start?

Enrol anytime.  

5. Product Management: Initial Product Strategy and Plan

This course from Coursera is present in various specialisations in product management. With self-paced learning and a final assessment with no previous academic or work requirement, this course can help. 

So what does this product strategy training have in store for you? See details below. 

Highlights

Course Name	Product Management: Initial Product Strategy and Plan
Duration	18 hours
Provider	Coursera
Cost	One month Coursera Plus subscription of USD 49
Instructors	Daniel C. Yeomans and Skill-Up EdTech Team
Skills Gained	SWOT Analysis, Product roadmap development, risk identification before product launch
Learners enrolled	5000+
Total Reviews	4.8 / 5 stars from 49 learners

Why Choose the Product Management: Initial Product Strategy and Plan Course?

Look into these reasons. 

Faculty Experience

Daniel C. Yeomans is a known project management expert and is the lead for Northwest University’s Master in Business Administration (MBA) course. 

Value for Money 

• Practice quiz after each module and a final peer-reviewed project. 
• Find various learning paths, as this course is part of other latest product management specialisations. 

Learning Experience

• The course takes a practical approach to all the frameworks you will learn. 
• Enrolled learner, Bongingkosi B. mentions that the “course was very informative and provided me with opportunities to practise what i have learned.”

What Will You Learn in the Product Management: Initial Product Strategy and Plan Course? 

The course has five modules covering the following areas. 

• Perform relevant assessment of your product using SWOT analysis to develop product strategy and learn to use the Product Concept document. 
• Team building with the Tuckman Ladder model. 
• Learn to create a Project Charter with an example-based hands-on approach to be used later in market research. 
• Identify different types of product risks before taking your product to the market. 
• Build a product roadmap with a focus on planning. 

When Does it Start?

Enrol anytime.  

Taking the Right Product Strategy Course

For your startup, these courses on product strategy should be useful, no matter at what stage you are in. Also, if you are looking for quick learning, Coursera is a good option with a free-to-enrol option. But that comes with no peer review on assignments. The most affordable option out there is Udemy. Further, if you believe in your product and know it will make a difference, invest in the comprehensive product strategy courses from IIM Kozhikode, The Wharton School, or the Kellogg School of Management.