John Hopkins University - Arts and Culture Strategy 

1.1

Welcome to Arts & Culture Strategy

1.2

Introduction to Unit One

1.3

Value Through the Ages

1.4

What Has Changed?

1.5

Mission & Value

1.6

Value Now

1.7

Value, Capacity & Support

1.8

Scope & Scale

1.9

Off the Record: Value Creation in the Arts

Unit 1 Slides

Unit 1 Quiz

Form Follows Function: Organizational Structures Aligned to Purpose

2.1

Introduction to Unit Two

2.2

Dominant Logic

2.3

Frugal Engineering

2.4

Logic Models: Designing Your Business Model

2.5

Logic Models: Real World Application

2.6

What Makes a Resilient Organization?

2.7

Identifying & Managing Risk

2.8

Off the Record: Logic Models

Unit 2 Slides

Additional Reading and Resources

Who Are We For?

3.1

Introduction to Unit Three

3.2

What's Going On in Our World?

3.3

Competitive Analysis: Analyzing the Environment

3.4

Competitive Analysis: Real World Application

3.5

Working Collaboratively

3.6

Off the Record: Competition & Collaboration

Unit 3 Slides

Where Do We Stand? Making Choices

4.1

Introduction to Unit Four

4.2

Why Is it Imperative that We Define Our Promise

4.3

Marketing?

4.4

Public, Product, Place, Promotion & Pricing

4.5

Brands & Beyond

4.6

Off the Record: Marketing

Unit 4 Slides

Building Support & Finding Legitimacy

5.1

Introduction to Unit 5

5.2

Legitimacy & Meaning

5.3

Meaningful Measures: Balanced Scorecards & Dashboards

5.4

Meaningful Measures: Using Balanced Scorecards & Dashboards

5.5

Meaningful Communication

5.6

Off the Record: Performance Metrics

5.7

Moving Forward

Unit 5 Slides

Unit 5 Quiz