Basics of Digital Marketing by NPTEL
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Basics of Digital Marketing by NPTEL at NPTEL Overview
Duration | 15 weeks |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Basics of Digital Marketing by NPTEL at NPTEL Highlights
- Offered by Devi Ahilya Vishwavidyalaya, Indore
- Final score comprises of 30% for weekly assignment and 70% of the weightage for final exam
- Enrollments start from 18 June 2020
- Course conducted by Prof. Adrish Banerjee (Devi Ahilya Vishwavidyalaya, Indore alumni)
- Enroll for free
- Pay for Certification Examination
Basics of Digital Marketing by NPTEL at NPTEL Course details
- The course familiarize students with an understanding of how the digital media works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. Enrich learner with the essential principles and practices of marketing in the digital economy by making this course, an indispensable part of their knowledge base. Companies that were non-existent a few short years ago, including Facebook, Whatsapp, LinkedIn, and Youtube, have dramatically changed how we interact, communicate and get from point A to B. Even Amazon and Google are relatively ?young? by any measure.
Basics of Digital Marketing by NPTEL at NPTEL Curriculum
Week 1:
Introduction to Marketing
Consumer Behavior
Introduction to Digital Marketing
Week 2:
Search Engine Optimization 1
Search Engine Optimization 2
Search Engine Optimization 3
Week 3:
Search_Engine_Marketing : Part 1
Search_Engine_Marketing : Part 2
Display Advertising
Week 4:
Social Media Marketing
Social Media Marketing (Word of Mouth)
Social Media Platforms Part 1
Social Media Platforms Part 2
Week 5:
Online Reputation Management
Mobile Marketing Part 1
Mobile Marketing Part 2
Website Planning & Creation
Week 6:
Email Marketing Part 1
Email Marketing Part 2
Introduction to E Commerce Part 1
Introduction to E Commerce Part 2
Week 7:
E-COMMERCE Strategy 1
E-COMMERCE Strategy 2
Content Marketing
Content Creation Process
Influencer Marketing
Week 8:
Digital Marketing Strategies
Week 9:
Digital Analytics & Measurements
Week 10:
Measuring Campaign Effectiveness
Attribution Model
Week 11:
Digital Marketing Plan
Case Studies
Week 12:
New Technologies & Advancement in Digital Marketing
Review of Digital Marketing Course
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