Technology TechnologyData Science Data ScienceManagement ManagementDegree Programs Degree ProgramsMoreMore
    Courses
Blog Blog
    Trending Articles
    Course Recommendations
Search Icon
LoginSign Up
FutureLearn
FutureLearn Logo

Behavioural Economics: Employee and Customer Behaviour 

  • Offered byFutureLearn

Behavioural Economics: Employee and Customer Behaviour
 at 
FutureLearn 
Overview

Duration

3 weeks

Total fee

₹900

Mode of learning

Online

Credential

Certificate

Behavioural Economics: Employee and Customer Behaviour
 at 
FutureLearn 
Highlights

  • Earn a certificate from Future Learn
  • Students will get free 7-day trial
  • Get complete online assessments to test knowledge and prove skills
Details Icon

Behavioural Economics: Employee and Customer Behaviour
 at 
FutureLearn 
Course details

Skills you will learn
AccountingCommunication skillsBusiness Communication
More about this course
  • On this three-week course, you'll learn how to promote positive behaviour change in your employees through effective incentives and an awareness of default behaviours
  • You'll also explore customer behaviours and the role commitment plays in their decision-making
  • Through an understanding of incentivisation, default behaviours, and commitment, you'll recognise the role these play in motivating positive behaviour change in both your employees and customers
  • To help increase the success of your incentives, you'll explore the role of reference points and mental accounting
  • Exploring different types of incentives such as financial and pro-social, you'll learn how successful they are in affecting behaviour change
  • You'll also explore the difference between incentives and commitments and consider how you could use commitment pledges to change behaviour in a professional setting
  • By the end of the course, you'll have a solid understanding of the behavioural economic factors that can influence your employees and customers
Read more

Behavioural Economics: Employee and Customer Behaviour
 at 
FutureLearn 
Curriculum

Incentives

Welcome

Sticks and carrots for behaviour change

Quirks of incentives: reference points

Quirks of incentives: time and risk preferences

Crowding in and out, extrinsic vs intrinsic motives

Wrap up

Commitments

Commitment

Commitments in practice

Soft and hard commitments

Peer Graded Assignment: MINDSPACE in Practice

Wrap up

Defaults

Commitment

Defaults and pensions

Why do defaults work?

Defaults and the ethics of nudging

Wrap up

Other courses offered by FutureLearn

name

COVID-19 in Africa: Managing the Outbreak in Primary Care Settings

St. George's, University of LondonCertificate
₹1.81 K
2 weeks
– / –
name

Budgets and Financial Control

University of AberdeenCertificate
₹1.32 L
15 weeks
– / –
Financial ManagementProject Management
name

Digital Marketing and Artificial Intelligence (AI)

Nottingham Business SchoolCertificate
₹72.5 K
10 weeks
– / –
Digital marketing
name

Management of Uncertainty: Leadership, Decisions and Action

The Open UniversityCertificate
₹89.23 K
12 weeks
– / –
View Other 1956 CoursesRight Arrow Icon
qna

Behavioural Economics: Employee and Customer Behaviour
 at 
FutureLearn 

Student Forum

chatAnything you would want to ask experts?
Write here...
Home Icon/Management/Communication/Business Communication/Behavioural Economics: Employee and Customer Behaviour