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Brand Identity: How Branding Works and Building Your Personal Brand 

  • Offered byFutureLearn

Brand Identity: How Branding Works and Building Your Personal Brand
 at 
FutureLearn 
Overview

Duration

3 weeks

Total fee

900

Mode of learning

Online

Credential

Certificate

Details Icon

Brand Identity: How Branding Works and Building Your Personal Brand
 at 
FutureLearn 
Course details

More about this course
  • Discover the winning formulas behind successful brands to help you reach and engage with your audience
  • Learn to put together a style guide and plans of action - turning your thinking into real-world outcomes
  • Unpack the techniques used by top brands and learn how to use these same ideas in your personal branding

Brand Identity: How Branding Works and Building Your Personal Brand
 at 
FutureLearn 
Curriculum

From brand to personal brand

Welcome

Promotional tools and techniques

Successful brands and their associations

Your style guide

Wrapping up Week 1

Marketing and communications

Welcome to Week 2

Marketing communications

Promoting you

Bring it all together

Wrapping up Week 2

Local, international, global

Welcome to Week 3

Cultural differences

Cultural empathy and its impact

Choosing a market

Course revision and summary

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Brand Identity: How Branding Works and Building Your Personal Brand
 at 
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