Brand Personality: How to Tell Your Story with Authenticity and Relevance
- Offered byFutureLearn
Brand Personality: How to Tell Your Story with Authenticity and Relevance at FutureLearn Overview
Brand Personality: How to Tell Your Story with Authenticity and Relevance
at FutureLearn
Duration | 3 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Brand Personality: How to Tell Your Story with Authenticity and Relevance at FutureLearn Course details
Brand Personality: How to Tell Your Story with Authenticity and Relevance
at FutureLearn
Skills you will learn
More about this course
- This three-week course will help you make sure your authenticity shines through in your brand
- Learn to harness what makes you uniquely you, and how this can make your personal brand more genuine and relevant
- Start by exploring how we as humans think and act. This will help you explore the influence of behaviour and emotions on how we react to and engage with brand messaging
- Explore the link between human and consumer behaviour before understanding how brands tap into emotions to influence their customers
Brand Personality: How to Tell Your Story with Authenticity and Relevance at FutureLearn Curriculum
Brand Personality: How to Tell Your Story with Authenticity and Relevance
at FutureLearn
Human behaviour, consumerism and psychology
Welcome to Week 1
Human behaviour
Emotional vs rational approach
Consumer behaviour
Wrapping up Week 1
Communications and psychoanalysis
Welcome to Week 2
Tone
Presenting individuality
How people think and why it matters
Wrapping up Week 2
Cultural trends and storytelling
Welcome to Week 3
Types of branding stories
Using stories
Making stories relevant
Wrapping up this course
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