Branding & Brand Management: Branding Strategy Brand Tactics
5.0 /5- Offered byUDEMY
Branding & Brand Management: Branding Strategy Brand Tactics at UDEMY Overview
Duration | 8 hours |
Total fee | ₹389 |
Mode of learning | Online |
Credential | Certificate |
Branding & Brand Management: Branding Strategy Brand Tactics at UDEMY Highlights
- Earn a certificate of completion from Udemy
- Learn from 18 downloadable resources & 1 articles
- Get full lifetime access of the course material
- Comes with 30 days money back guarantee
Branding & Brand Management: Branding Strategy Brand Tactics at UDEMY Course details
- For Marketers
- For Marketing Managers
- For Brand Managers
- For Entrepreneurs
- For Aspiring Brand Managers
- For Brand Marketing Managers
- For Marketing Consultants
- For Marketing Agencies
- For Influencers
- How Brands Grow
- Brand Management Lessons from Lacoste
- Branding Strategy
- Branding Tactics
- Macro Business Perspective of Branding
- Raising Brand Awareness
- B2B Branding
- Personal Branding
- This is not a general course on marketing we'll lay out all the foundations of brand strategy and brand tactics, while exploring several case studies both from my hands-on experience as well as my research
- Learn how to enhance key outcomes such as brand awareness, revenue, excess share of voice, reach, and frequency--both conceptually and through advertising channels such as Facebook and LinkedIn
- Learn how to drive word-of-mouth for your brand using highly efficient branding tactics and strategies
Branding & Brand Management: Branding Strategy Brand Tactics at UDEMY Curriculum
How Brands Grow
How Brands Grow Part 1
7 Rules for Brand Growth
Notes from Byron Sharp
Marketing Laws
Brand Management Lessons from Lacoste
Introduction to Branding
Key Influencers
Word of Mouth Brand Marketing
Brand Collaborations
Brands Vs Products
Consequential Word of Mouth
Visual Identity Is More than a Logo
How Does Your Brand Create Value?
Brand Strategy/ Branding Strategy
Strategy
Target market
Personas
Value proposition
Customer value proposition
Positioning, customer value, and campaign ideas
4Ps
Changing a brand
Brand Tactics(Branding Tactics)
Brand design
Brand design example
Logo evolution example
Brand sounds
Brand sounds example
Brand naming
Motto / slogan
Brand extensions
Brand architecture
Workbook 1 [Brand Strategy]
Workbook 2 [Brand Tactics]
The Macro Level Business View of Brands & Branding
Brands are not sustainable competitive advantages
Branding is more important in some contexts than in others
Raising Brand Awareness, Ad recall and Purchase intent
Stages of Awareness
Raising Awareness through Video
Raising Brand Awareness with Facebook Advertising
Awareness Campaign Example - B2B
Reach & Frequency
Brand KPI Benchmarks
Ad Recall & Purchase Intent [Facebook Data]
Repetition
Brand Marketing Measurements & Mistakes
A Million Impressions Campaign Example
Important Branding Notes
Influencer Video
What Is a Brand Manager?
Limitations of the 4Ps
Marketing Small Vs. Large Companies
Positioning
Creative: Direct Response & Brand Marketing
The consumer journey, go-to-market
Research, metrics, and advertising
Branding & Brand Management: Branding Strategy Brand Tactics at UDEMY Faculty details
Branding & Brand Management: Branding Strategy Brand Tactics at UDEMY Entry Requirements
- Prerequisite: Moderate level of understanding of marketing and branding
- Not mentioned
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Branding & Brand Management: Branding Strategy Brand Tactics at UDEMY Students Ratings & Reviews
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