Business Branding: The Complete Course Part 1 - Strategy

5.0 /5

(1 Rating)

Offered byUDEMY

Business Branding: The Complete Course Part 1 - Strategy
at
UDEMY
Overview

Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact

Duration	3 hours
Total fee	₹455
Mode of learning	Online
Credential	Certificate

Business Branding: The Complete Course Part 1 - Strategy
at
UDEMY
Highlights

Full lifetime access
19 downloadable resources
Earn a Certificate of completion from Udemy
Comes with 30 days money back guarantee and full lifetime access

Business Branding: The Complete Course Part 1 - Strategy
at
UDEMY
Course details

Skills you will learn

Spark Business Strategy Personality Development Marketing Social media marketing Brand Strategy Branding

Who should do this course?

For Entrepreneurs building a brand for their business venture
Business owners that want to improve their performance
Business owners losing money on marketing campaigns
Brand designers who want to improve their work by building brands with strategy

What are the course deliverables?

How to spark your audiences interest and hold their attention
How to get your audience to feel something for your brand through personality development
How to position your brand effectively to stand out on its own
How to develop a brand voice that makes it easy to resonate through content and social media marketing
How to enhance your marketing efforts through effective storytelling adapted for modern platforms

More about this course

This course teach step-by-step, how to build a strategic brand from the ground up
Learn the techniques, frameworks and processes to build a strategic & effective brand from scratch
Develop your own brand step-by-step as you work your way throughout the course
Learn about the importance of brand substance and how most people see through a brands fluff

Business Branding: The Complete Course Part 1 - Strategy
at
UDEMY
Curriculum

Brand Strategy Overview

Branding vs Marketing: Why They're So Different

The Brief Story Of Branding

The Common Path To Failure

The Crucial Role Of Strategy

Internal Branding #1

The Emergence Of Brand Purpose

Start With Why

How To Develop Your Brand Purpose

TAKE ACTION: Develop Your Brand Purpose

Internal Branding #2

Brand Vision - The Ambitious Brand

How To Develop Your Vision Statement

TAKE ACTION: Develop Your Vision Statement

Brand Mission - The Committed Brand

How To Develop Your Brand Mission

TAKE ACTION: Develop Your Mission Statement

Core Values - The Moral Brand

Brand Positioning

What is Positioning

Who Is Your Audience?

How To Find Your Audience

TAKE ACTION: Develop Your Audience Persona

Who Are Your Competitors?

How To Audit Your Competitors

TAKE ACTION: Complete A Competitor Audit

What Is Your Differentiator?

EXAMPLE: Positioning - Trying Harder

How To Discover Your Differentiator

Brand Personality

The Old-Fashioned Modern Brand

What is an Archetypes

Archetypes To Leave A Legacy

Archetypes To Pursue Connections

Archetypes To Provide Structure

Archetypes To Explore Spirituality

How To Apply The Archetype Framework

Business Branding: The Complete Course Part 1 - Strategy
at
UDEMY
Faculty details

Steve Houraghan

He is a regular industry contributor writing about topics within brand strategy and communication and have featured in marketing, branding and design publications including Hubspot, Marketo, Design Taxi, Creative Bloq and Inside Business.