Business English: Basics
4.0 /5- Offered byCoursera
Business English: Basics at Coursera Overview
Duration | 21 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Business English: Basics at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
Business English: Basics at Coursera Course details
- This course aims to improve your Business English language skills by developing your vocabulary and reading skills and your understanding of tone, style and knowledge of communication methods. We'll also cover how these language skills can enhance audience analysis, business case analysis and basic business communication strategies. Skills learned in this course will often be referred to and needed to complete the speaking, writing and cross-cultural communications courses of this Specialization.
- After completing this course, you will be able to:
- - describe things and events in the context of Business English
- - make requests in the context of Business English
- - support arguments in the context of Business English
- - use appropriate tone and style according to the context of Business English
- - conduct an audience analysis
- - match audience with the purpose and medium of communication
- - analyse and summarise business data
Business English: Basics at Coursera Curriculum
Welcome module
Welcome to our course
Introduction to our Specialization
How this course is organized
Objectives and outcomes
Learning how to learn
Learning vocabulary
The HKUST English Grammar Guide
Communication basics
What is communication?
Communication channels
Verbal & non-verbal communication
Describing things and events
Giving explanations
Role play: explanations
Challenging grammar: modals
Objectives and outcomes
The Mehrabian Myth
Objectives and outcomes
Vocabulary list
Peer review practice: sample text
More on modals
What if? Using modals in conditional statements
Vocabulary quiz
Peer review practice
Module 2
Genres and styles
Communication barriers
Understanding genres
Introduction to tone and style
Formal and informal communication
Comparing and contrasting
Role play: comparing and contrasting
Challenging grammar: concern
Objectives and outcomes
Directness of communication
Objectives and outcomes
Vocabulary list
Are you concerned?
Peer review practice: sample text
Vocabulary practice
Peer review practice
Module 3
Audience and purpose
Spoken vs. written communication
Conducting an audience analysis
Defining purpose for spoken and written communication
Matching purpose, audience, medium, tone & style
Making polite requests
Role play: making requests
Challenging grammar: relative clauses
Objectives and outcomes
Peer review practice: sample pitch and text
Objectives and outcomes
Vocabulary list
More on relative clauses
Peer-review practice
Vocabulary practice
Module 4
Analyzing business cases
Analyzing case studies
Strategies for critical reading
Supporting arguments
Role play: supporting arguments
Challenging grammar: quantifiers
Objectives and outcomes
Strategies for critical reading
Business case: Renewable energy and the hotel industry
Objectives and outcomes
Vocabulary
A few or a little?
More on quantifiers
Peer-review practice: sample text
Vocabulary practice
Peer-review practice
Module 5
Concluding module
Post course survey
Final exam
Business English: Basics at Coursera Admission Process
Important Dates
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