Arizona State University - Business English: Marketing and Sales
- Offered byCoursera
Business English: Marketing and Sales at Coursera Overview
Duration | 32 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Business English: Marketing and Sales at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 4 in the Business English Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Intermediate Level
- Approx. 32 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Business English: Marketing and Sales at Coursera Course details
- If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
- · Express your ideas through efficient emails, reports and persuasive presentations
- · Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc.
- · Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world
- · Become part of a global community of business professionals who are developing their English communication skills
Business English: Marketing and Sales at Coursera Curriculum
Product
1.2 The Brainstorming Begins
1.4 Effective Brainstorming Techniques
1.7 Giving Opinions in Brainstorming
1.9 Group Dynamics: What Role Will You Play?
1.12 Agreeing/Disagreeing In Meetings
1.16 Week 1 Review
1.1 Weekly Goals and Advice from Instructors
1.3 Vocabulary Preview
Directions for Submitting Audio or Video
1.5 Why Brainstorming Works Best Online
1.10 How Group Dynamics Affect Decisions
1.14 Expressing Opinions-Sentence Stems
1.20 Quizlet Vocabulary Practice: Product
1.6 Checkpoint: Brainstorming
1.8 Checkpoint: Giving Opinions in Brainstorming
1.11 Checkpoint: Group Dynamics
1.13 Checkpoint: Agreeing/Disagreeing In Meetings
1.19 Week 1 Test
Product Perception
2.2 Survey Power
2.4 Writing Surveys That Get You Actionable Insights
2.7 Visually Communicate Data with Charts
2.11 Chart and Graph Interpretation
2.14 Graph and Chart Presentation
2.17 Week 2 Review
2.1 Weekly Goals and Advice from Instructors
2.3 Vocabulary Preview
2.5 Writing Survey Questions: a Useful Blog Post
2.9 Welcome to the Age of Experience
BONUS: 5 Key Metrics Measuring Brand Loyalty
2.13 Perceptual Edge: Problems and Solutions for Graphs
BONUS - Eight Tips for Writing Effective Survey Questions
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention
BONUS - Writing Good Survey Questions Tips and Advice
2.20 Quizlet Vocabulary Practice: Product Perception
2.6 Checkpoint: Writing Effective Surveys
2.8 Checkpoint: Visual Communication - Charts
2.12 Checkpoint: Chart and Graph Interpretation
2.15 Checkpoint: Graph and Chart Presentation
2.19 Week 2 Test
Promotion
3.2 BioDent Impressions
3.4 Perception in Visual Communication
3.6 Visual Communication Strategies
3.8 Concise Language for Social Media Marketing
3.11 Clever and Catchy with Caution
3.18 Week 3 Review
3.1 Weekly Goals and Advice from Instructors
3.3 Vocabulary Preview
3.5 It's All Gooooooooood
3.9 Excellent PowerPoint Examples
3.13 Nuts & Bolts ~ What is a Tagline?
3.15 Creating your Personal Tagline Worksheet
3.16 Creating Your Personal Tagline EXAMPLE Worksheet
3.20 Quizlet Vocabulary Practice: Promotion
3.7 Checkpoint: Visual Communication
3.10 Checkpoint: Concise Language for Social Media Marketing
3.12 Checkpoint: Clever and Catchy with Caution
3.19 Week 3 Test
Persuasive Techniques
4.2 Hooray for Social Media Marketing
4.4 Cialdini's Principles of Influence - Part 1
4.7 Cialdini's Principles of Influence - Part 2
4.11 Power of One Word
4.15 Influential Language
4.18 Week 4 Review
4.1 Weekly Goals and Advice from Instructors
4.3 Vocabulary Preview
4.5 "Why?" It works!
4.9 Metaphor, A Persuasive Heavy Weight
BONUS: Cialdini in His Own Words
BONUS: Social Proof in Action
4.13 How to Get People to Do Stuff: Nouns or Verbs?
4.20 Quizlet Vocabulary Practice: Persuasive Techniques
4.8 Checkpoint: Principles of Influence
4.12 Checkpoint: Power of One Word
4.16 Checkpoint: Influential Language
4.19 Week 4 Test
Pitch
5.2 Ready...Set...Pitch
5.4 Preparing your Presentation
5.8 Consultative Sales Presentations
5.15 Language for Sales Scripts
5.18 Impromptu Speaking/Elevator Pitch
5.25 Week 5 Review
5.1 Weekly Goals and Advice from Instructors
5.3 Vocabulary Preview
5.5 Kinesics: Body Language for the Presenter
5.6 Presenting in English: Strategies for the Non-Native Speaker
BONUS: The Consultative Sales Approach
5.11 Interpreting Body Language for Sales
BONUS: Killer Presentations
5.16 Tips for Sales Scripting
5.19 Elevator Pitch: Make it Memorable with 4 Techniques
5.21 Keep them Listening with Transition Words
5.22 A Quick Guide to Writing Your Elevator Pitch: With Examples!
5.24 Love it! Outstanding Example of an Elevator Pitch
5.26 Steps to Preparing a Good Elevator Pitch
BONUS Excellent TEDTalk on Elevator Speech
BONUS Asking and Answering Questions
5.29 Quizlet Vocabulary Practice: Pitch
5.7 Checkpoint: Presentation Strategies
5.10 Checkpoint: Consultative Sales Presentations
5.17 Checkpoint: Language for Sales Scripts
5.20 Checkpoint: Impromptu Speaking/Elevator Pitch
5.23 Useful Phrases and Transitions
5.28 Week 5 Test
Review
6.2 Week 6 Review
6.4 References
6.3 FINAL TEST
Business English: Marketing and Sales at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?