Rutgers University - Business Intelligence and Competitive Analysis
- Offered byCoursera
Business Intelligence and Competitive Analysis at Coursera Overview
Business Intelligence and Competitive Analysis
at Coursera
Duration | 9 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Business Intelligence and Competitive Analysis at Coursera Highlights
Business Intelligence and Competitive Analysis
at Coursera
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 5 in the Supply Chain Analytics Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level None
- Approx. 9 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
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Business Intelligence and Competitive Analysis at Coursera Course details
Business Intelligence and Competitive Analysis
at Coursera
More about this course
- By the end of 2019, it is clear that American Airlines (AAL), the world?s largest airline group, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around.
- The challenge faced by AAL is typical; addressing it may well be a management consulting project worthy millions of dollars. In particular, business intelligence and competitive analysis is required to discover problems and opportunities for the company, and lay the foundation for turning-around strategies.
- In this course, you will learn a powerful tool that combines data, industry classification, and analytics models with visualization tools for effective and efficient business intelligence and competitive analysis. Upon completion of the course, you should be able to conduct a business intelligence and competitive analysis on a company of your choice as a management consultant.
- Note: To gain hands-on experiences in business intelligence and data analytics, you need to get into actions. To this end, this course utilizes an external website (free) for you to play with the data. If you are not comfortable with this learning method, you can ignore this course and take other ones on Coursera - thank you.
Business Intelligence and Competitive Analysis at Coursera Curriculum
Business Intelligence and Competitive Analysis
at Coursera
Welcome!
From American Airlines to Competitive Analysis
Weekly Preview
Why Benchmarking?
Software Preparation
Is this course right for me?
Industry classifications & company KPIs
Industry Analysis
Geographic information, industry concentration and competition intensity
Industry trend analysis
Stay Focused or Expanding Up / Down Streams?
Competition Positioning
Where do I stand in the competitive landscape?
Profit Frontier, Risk vs Return
Ranking and Profit Distribution
Enterprise Diagnosis
What is my strength and weakness?
Enterprise trend
Value driver and breakdown analysis
Business Intelligence and Competitive Analysis at Coursera Admission Process
Business Intelligence and Competitive Analysis
at Coursera
Important Dates
May 25, 2024
Course Commencement Date
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3 months
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Business Intelligence and Competitive Analysis
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