Business Model Innovation

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Offered byCoursera

Business Model Innovation
at
Coursera
Overview

Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model

Duration	14 hours
Start from	Start Now
Total fee	Free
Mode of learning	Online
Official Website	Explore Free Course
Credential	Certificate

Business Model Innovation
at
Coursera
Highlights

Earn a certificate upon completion

Business Model Innovation
at
Coursera
Course details

What are the course deliverables?

Define what a business model is and why it enables you to approach innovation and strategy from a completely different angle
Understand the 3 components of the business model and how they are linked
Stimulate your creativity by capitalizing on the 14 directions toolbox
Analyze existing business models, create new ones or adapt existing ones using the Odyssey 3.14 approach

More about this course

The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models
This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models

Business Model Innovation
at
Coursera
Curriculum

MODULE 1: INTRODUCTION TO BUSINESS MODEL INNOVATION

What is innovation?

Learning methods and outcomes

The 3 components of a business model

Business model vs. strategy

Other business model frameworks

MODULE 2: THE 3 COMPONENTS OF A BUSINESS MODEL

Value proposition - Introduction and client

VP: price and perceived value

VP: detailed examples of game changing VP

Value Proposition: The value curve

Value Proposition: The value curve in practice

Value Architecture: The value chain

Value Architecture: The extended value chain

Value Architecture: Distinctive resources and competencies

Profit equation overview

Profit equation details

MODULE 3: 7 DIRECTIONS FOR THE VALUE PROPOSITION

Introduction to the 14 directions

Direction 1: Reduce client price

Direction 2: Reduce clients' hassle

Direction 3: Look for non-clients

Direction 4: Introduce more functionality or more emotion

Direction 5: Search other segments or industries

Direction 6: Introduce a third party

Direction 7: Modify the revenue stream

MODULE 4: 7 DIRECTIONS FOR THE VALUE ARCHITECTURE

Direction 8: Introduce technology

Direction 9: Modify one or several steps in the value chain

Direction 10: Eliminate or add a step in the value chain

Direction 11: Leverage strategic resources

Direction 12: Associate with competitors

Direction 13: Identify supplementors

Direction 14: Find new resources

Summary of the 14 directions

MODULE 5: IT'S YOUR TURN TO APPLY THE ODYSSEY 3.14 APPROACH!

Applying the Odyssey 3.14 approach

Trends in business models: Part 1

Trends in business models: Part 2

Business Model Innovation
at
Coursera
Faculty details

Laurence Lehmann-Ortega

Laurence Lehmann-Ortega is an affiliate Professor of Strategic Management at HEC Paris. She is a graduate of HEC Paris and earned a PhD. in management science from the University of Aix-en-Provence (France).

Hélène Musikas

Hélène Musikas is an affiliate professor at HEC, teaching in the undergraduate, Masters, MBA and Executive Education programs. Her experience includes: • Teaching courses in the field of strategy, including business strategy, corporate strategy, strategic innovation, strategy implementation, strategy consulting skills; • Academic coordination of the HEC Executive MBA (defining the curriculum);