Campaign Performance Reporting, Visualization, & Improvement 

Welcome to digital marketing analyst professional certificate

Welcome to campaign performance reporting, visualization and improvement

Data visualization and tools

Data storytelling

Types of storytelling techniques

Best practices for creating visualizations

Importance of data access and data quality

Ethical and legal considerations

Selecting the most appropriate visualization tool

Popular visualization tools and advantages summary

Unilever positioning statement

Digital marketing analyst professional certificate syllabus

Applying storytelling techniques

Guidelines for selecting appropriate chart types, colors, and layouts

Optimize visualizations for different audiences

Identify data sources and evaluate suitability

Popular data visualization tools

What we did: visualization tools

Data visualization and tools

Activity: Create a data storytelling dashboard

Activity: Practice storytelling

Activity: Content skills practice

Value of data storytelling in marketing analytics

Best practices for preparing visualizations

Data access and use considerations

Popular visualization tools and advantages

Welcome to data-driven market strategies

Common market channel strategies

Selecting a channel strategy

Applying the Ansoff matrix to assess growth opportunities

Integrating market analysis, customer insights, and the Ansoff matrix

Key tactics and action plans

Data-driven market strategies summary

The Ansoff Matrix Model

Risk and resource implications of growth strategies

Market landscape analysis

Data-driven market strategies

Activity: Market strategy action plan

Activity: Practice selecting a channel strategy

Common market channel strategies

Activity: Practice analyzing risks

Ansoff matrix model for market strategy

Activity: Practice with the Ansoff matrix

Developing a data-driven market strategy

What do you think?

Welcome to assessing and optimizing ROI

SMART objectives versus key performance indicators

Selecting KPIs to measure progress

Analyzing the influence of factors on campaign ROI

Common pitfalls and challenges in assessing marketing ROI

Conducting time-based ROI assessments

Conducting money-based ROI assessments

Regular assessment and adjustment of ROI

Assessing and optimizing ROI summary

Aligning objectives

Structures that impact ROI

Optimizing campaign structures to maximize ROI

Methods to avoid common pitfalls

What we did: avoiding pitfalls

Using ROI calculations to inform decisions

Assessing ROI based on channel

Ongoing ROI evaluation and optimization

Metrics and ROI

Assessing and optimizing ROI

Activity: ROI assessment

Differentiating SMART objectives and KPIs

Activity: Practice evaluating campaign structures

Impact of campaign structures on ROI

Activity: Practice identifying potential pitfalls

Avoiding common pitfalls and assessing ROI

Activity: Practice readjusting based on ROI

Readjusting ROI based on assessment

Introduction to campaign performance improvement

Purposes and objectives of campaign performance analysis

Driving decision-making and optimizations

Plan and implement market campaign analysis

Tools and methodologies to gather and analyze campaign data effectively

Significance of multi-touch attribution

Strengths and limitations of multi-touch attribution models

Implementing multi-touch attribution

Leveraging attribution insights

Campaign performance improvement summary

Role of data-driven insights in improving campaign effectiveness

Key metrics for campaign evaluation

Data sources for campaign evaluation

Analysis techniques for campaign evaluation

Multi-touch attribution models

Data requirements for multi-touch attribution

Tracking mechanisms for multi-touch attribution

Analysis methodologies for multi-touch attribution

Campaign performance improvement summary

Campaign performance improvement

Activity: Multi-touch attribution implementation guide

Purposes of campaign performance analysis

Activity: Practice planning campaign analysis

Planning and implementing market campaign analysis

Multi-touch attribution and its different models

Implement multi-touch attribution