Certificate in Marketing Analytics

Offered byEY

Certificate in Marketing Analytics
at
EY
Overview

Strategic Insights, Data-Driven Decisions: Excel in Marketing Analytics with our certificate program, blending analytics tools, consumer behavior, and ROI analysis.

Duration	16 hours
Total fee	₹12,000
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Certificate in Marketing Analytics
at
EY
Highlights

Access for six months
Online assessment
EY Certificate of Completion post assessment
Query handling through dedicated email support

Certificate in Marketing Analytics
at
EY
Course details

Skills you will learn

Marketing Research Excel Data mining Software Testing Marketing Wealth Management

What are the course deliverables?

The program aids the learner with a holistic understanding of marketing as a function and embedding it with analytics to achieve the following outcome:
Measuring the impact of marketing efforts on the brand value over a period.
Measure customer lifetime value and use that information to evaluate strategic marketing alternatives
Design basic experiments so that you can assess your marketing efforts and invest your marketing spent most effectively
Learn the marketing metrics and how to apply them to your data
Know how to ask the right questions from your data
Build a marketing initiative forecast model from the ground level
Build a dynamic dashboard to summarize your analysis

More about this course

Organizations, whether large or small, are often overwhelmed with data of the consumer and their choices. It is this wealth of information that needs to be interpreted. Marketers are increasingly expected to use analytics to evaluate profound insights into customer preferences and trends, which can be further used for future marketing and business decisions.
In this course, we introduce the tools that learners will need to convert raw data into marketing insights so that businesses can understand what drives consumer actions, refine their marketing campaigns and optimize their return on investment.
The course will enable you to make data-driven marketing decisions, define and evaluate brand, measure customer lifetime value, test hypotheses, and interpret outputs.