Certificate in Marketing Analytics
- Offered byEY
Certificate in Marketing Analytics at EY Overview
Certificate in Marketing Analytics
at EY
Strategic Insights, Data-Driven Decisions: Excel in Marketing Analytics with our certificate program, blending analytics tools, consumer behavior, and ROI analysis.
Duration | 16 hours |
Total fee | ₹12,000 |
Mode of learning | Online |
Official Website | Go to Website |
Credential | Certificate |
Certificate in Marketing Analytics at EY Highlights
Certificate in Marketing Analytics
at EY
- Access for six months
- Online assessment
- EY Certificate of Completion post assessment
- Query handling through dedicated email support
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Certificate in Marketing Analytics at EY Course details
Certificate in Marketing Analytics
at EY
Skills you will learn
What are the course deliverables?
- The program aids the learner with a holistic understanding of marketing as a function and embedding it with analytics to achieve the following outcome:
- Measuring the impact of marketing efforts on the brand value over a period.
- Measure customer lifetime value and use that information to evaluate strategic marketing alternatives
- Design basic experiments so that you can assess your marketing efforts and invest your marketing spent most effectively
- Learn the marketing metrics and how to apply them to your data
- Know how to ask the right questions from your data
- Build a marketing initiative forecast model from the ground level
- Build a dynamic dashboard to summarize your analysis
More about this course
- Organizations, whether large or small, are often overwhelmed with data of the consumer and their choices. It is this wealth of information that needs to be interpreted. Marketers are increasingly expected to use analytics to evaluate profound insights into customer preferences and trends, which can be further used for future marketing and business decisions.
- In this course, we introduce the tools that learners will need to convert raw data into marketing insights so that businesses can understand what drives consumer actions, refine their marketing campaigns and optimize their return on investment.
- The course will enable you to make data-driven marketing decisions, define and evaluate brand, measure customer lifetime value, test hypotheses, and interpret outputs.
Certificate in Marketing Analytics at EY Curriculum
Certificate in Marketing Analytics
at EY
Module 1:
Introduction to Marketing Analytics
How to use Marketing Analytics
Module 2:
A/B Testing Marketing Analytics
Best element to A/b test
Module 3:
Customer Analytics
Know your customer - what they want
Customer Acquisition - Cost and life time value
Module 4:
Markvo Model
Module 5:
Market basket analysis
Association rule in data mining
Module 6:
Final business intelligence
Dashboard understanding
Module 7:
Introduction to problem statement
Data loading in power BI
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