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Certificate in Marketing Analytics 

  • Offered byEY

Certificate in Marketing Analytics
 at 
EY 
Overview

Strategic Insights, Data-Driven Decisions: Excel in Marketing Analytics with our certificate program, blending analytics tools, consumer behavior, and ROI analysis.

Duration

16 hours

Total fee

12,000

Mode of learning

Online

Official Website

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Credential

Certificate

Certificate in Marketing Analytics
 at 
EY 
Highlights

  • Access for six months
  • Online assessment
  • EY Certificate of Completion post assessment
  • Query handling through dedicated email support
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Details Icon

Certificate in Marketing Analytics
 at 
EY 
Course details

What are the course deliverables?
  • The program aids the learner with a holistic understanding of marketing as a function and embedding it with analytics to achieve the following outcome:
  • Measuring the impact of marketing efforts on the brand value over a period.
  • Measure customer lifetime value and use that information to evaluate strategic marketing alternatives
  • Design basic experiments so that you can assess your marketing efforts and invest your marketing spent most effectively
  • Learn the marketing metrics and how to apply them to your data
  • Know how to ask the right questions from your data
  • Build a marketing initiative forecast model from the ground level
  • Build a dynamic dashboard to summarize your analysis
More about this course
  • Organizations, whether large or small, are often overwhelmed with data of the consumer and their choices. It is this wealth of information that needs to be interpreted. Marketers are increasingly expected to use analytics to evaluate profound insights into customer preferences and trends, which can be further used for future marketing and business decisions.
  • In this course, we introduce the tools that learners will need to convert raw data into marketing insights so that businesses can understand what drives consumer actions, refine their marketing campaigns and optimize their return on investment.
  • The course will enable you to make data-driven marketing decisions, define and evaluate brand, measure customer lifetime value, test hypotheses, and interpret outputs.
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Certificate in Marketing Analytics
 at 
EY 
Curriculum

Module 1:

Introduction to Marketing Analytics

How to use Marketing Analytics

Module 2:

A/B Testing Marketing Analytics

Best element to A/b test

Module 3:

Customer Analytics

Know your customer - what they want

Customer Acquisition - Cost and life time value

Module 4:

Markvo Model

Module 5:

Market basket analysis

Association rule in data mining

Module 6:

Final business intelligence

Dashboard understanding

Module 7:

Introduction to problem statement

Data loading in power BI

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Certificate in Marketing Analytics
 at 
EY 

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