INSEAD Singapore - Certificate Program in Strategic Management and Business Essentials 

INSEAD Session: Design Thinking

This session explains human-centered design thinking approach to innovation that integrates needs of people, possibilities of technology and requirements of business

INSEAD Session: Branding

This session incorporates the understanding of the value chain of Branding’ which spans across creating, communicating, delivering and optimizing the value proposition

INSEAD Session: Blue Ocean Strategy

This interactive session looks at how managers can systematically search for and identify innovative opportunities for business using Blue Ocean Strategy tools, frameworks, and methodologies

INSEAD Session: Influencing without Authority

This session provides participants the opportunity to test their leadership skills and influence without authority in a computer-simulated organization

INSEAD Session: Business Simulation

This session, provides leaners the opportunity to apply some of the things they have learned in an engaging experiential simulation

Applied Design Thinking

This module enables learners to apply design thinking methodology, concepts and frameworks to introduce/ improve products/ services and solve real business problems

Marketing and Sales

This module establishes the Fundamentals of Marketing by defining the key marketing concepts and application through case study analysis and live examples from the industry like segmentation,targeting, positioning (STP), pricing strategy, consumer insights, retail marketing and go to market (GTM) strategy

Supply Chain, Operations, and Logistics

This module helps learners gain holistic perspective on supply chain across traditional, modern trade (ecommerce) and services sector. It enables learners to get familiar with sales and operations planning (S&OP) and principles that drive optimization across the supply chain

Entrepreneurial Thinking

This module enables learners to gain different perspectives on entrepreneurship,provides them useful concepts to keep in mind while evaluating new ideas and growth opportunities

Managerial Finance

This module helps learners understand drivers of financial value creation and gain clarity on core finance concepts they will come across in managerial decision making

Leading Self, Teams, and Organizations

Using real-world case studies, our uniquely curated Leadership module will expose you to the various leadership challenges one faces in business and in ones career as one grows

Capstone Project

As part of the SMBE course, we encourage our learners (you) to take up a project to apply your enhanced learnings