Certified Public Relations Officer
- Offered byVSkills
Certified Public Relations Officer at VSkills Overview
Duration | 13 hours |
Total fee | ₹3,499 |
Mode of learning | Online |
Credential | Certificate |
Future job roles | Cloudera, Event Manager , Cloud Services |
Certified Public Relations Officer at VSkills Highlights
- Earn a certificate of completion from Vskills
- Get Lifelong e-learning access
Certified Public Relations Officer at VSkills Course details
- Public relation primarily involves building relationships between an organization and its key audiences
- Public relations is a management function that helps evaluate relations, identify and match the policies and procedures of an individual or an organisation with the public interest and work towards generating public awareness and understanding
- The Certification focuses on developing public relation strategy and tactical requirement of the profession
- A Public Relation Officer represents the organization and is involved in activities such as image building, goodwill creation and making people aware of the policies and procedures of the organization etc
Certified Public Relations Officer at VSkills Curriculum
Public Relations Officer
Fundamentals and Emergence
Functions of Public Relations
Strengths of a Public Relations officer
Duties and Responsibilities of a Public Relations officer
Emergence of Public Relations
Public Relations in India
Strategic Planning for Public Relations
Formative Research
Communication Plan Strategy
Communication Plan Tactics
Evaluation of Impact
Communication and Public Relations
Definition
Purpose of Communication
Elements of Communication
The Seven C’S of Communication
Barriers to Communication
Overcoming Communication Barriers
Negotiating Skills and Public Relations
Negotiation Styles
Negotiation Tactics
Negotiation Process
Marketing PR and Integrated Marketing Communication
Introduction
Goals of Marketing Public Relations
MPR Roles
Integrated Marketing Communication
Importance of IMC
Role of Advertising within the Marketing Program
Role of Advertising within the Communication Mix
Other Ways of Communications
Publicity and Public Relations
Barriers to IMC
Customer Relations
New Customer
Total Customer Satisfaction
Consumer Movement in India
Customer Relations Programme
Maintaining Good Customer Relations
Customer Relationship Management (CRM)
Dealer Relations
Company Outlook towards Dealers
Dealer’s View of A Company
Objectives of Dealer Relations
Manufacturer’s Support to Dealers
Communicating to the Dealers
Vendor Relations
Vendors’ Expectations
Buyer Company Expectations
Vendor Relations Objectives
Public Relations for Vendors
Vendor Relationship Management (VRM)
Employee Public Relations
Introduction
Employee Expectations
Successful Employee Relations
Problems Management Faces
Communication Media for Employee Public Relations
House Journal
Other courses offered by VSkills
Student Forum
Anything you would want to ask experts?
Useful Links
Know more about VSkills
Know more about Programs
- Teaching & Education
- Middle School
- Physical Education
- Pre Primary & Primary School
- Secondary & Sr. Secondary School
- Nursery & Primary Teacher Training (NPTT)
- Special Education
- Nursery Teacher Training (NTT)
- Early Childhood Care & Education (ECCE)
- Vocational Education
- Pre Primary Teacher Training (PPTT)
- Primary Teacher Training (PTT)