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Communication Principles for Leaders 

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Communication Principles for Leaders
 at 
Coursera 
Overview

Duration

22 hours

Total fee

Free

Mode of learning

Online

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Communication Principles for Leaders
 at 
Coursera 
Highlights

  • Earn a certificate after completion of the course
  • Assessment and quizzes
  • Financial aid available
Details Icon

Communication Principles for Leaders
 at 
Coursera 
Course details

What are the course deliverables?
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
More about this course
  • This course was developed for professionals from any area or industry to use communication strategically to improve their management and business understanding. There is no mandatory prerequisite but having business experience will help participants make the most of the proposal of texts, analyses, and content. From a unique approach, it funnels content from understanding reputation formation to practical actions that each participant can apply in their daily life.

Communication Principles for Leaders
 at 
Coursera 
Curriculum

Corporate Communication

Importance of Reputation

What has changed in the world

Big questions to answer

How to communicate in this new world

Course syllabus

Today's Organizations Still Have Work to Do with Workforce Diversity, Equity, and Inclusion Efforts

Ipsos reputation council report

Communication in a Time of Crisis

Trust Barometer

Week 1 Practice Quiz - Corporate Communication

Ted Talk with Rachel Botsman: covers trust as the currency of new economy

External Communication

Why should we communicate with different stakeholders?

Tools for building communication with different stakeholders

How to deal with media

How to deal with social media and influencers

Recording of Communication Principles for Leaders Live Session on 21-11-18 20:18:22 [58:52]

Stakeholder communication and the risks and rewards of dialogue

Advocacy

New media and influencers

Graded quiz - Weeks 1 and 2

Practice quiz: communicating with different stakeholders

Practice quiz: tools for better communication

Practice quiz: dealing with media

Practice quiz: dealing with media and influencers

Starbucks CEO speaks out after black men arrested

Employee Communication

Why do we invest in employee communication?

What is employee communication?

What does change after COVID-19

What do they want? How to make employee communication more assertive

The business case for world-class internal communication

How Vodafone transformed their internal communications

How to combat Zoom fatigue

Being more assertive

Practice quiz: employee communication

Practice quiz: at the heart of employee communication

Practice quiz: Covid effect

Practice quiz: assertiveness

Peer-graded assignment

Leadership Communication

Leadership challenges nowadays

What is leadership communication?

Dialogue as resources for leaders

Good Leadership Is About Communicating Why

Leadership is a Conversation

Graded quiz - Weeks 3 and 4

Practice quiz: leadership challenges

Practice quiz: leadership communication

Practice quiz: about the dialogue

What makes a good leader?

Leadership Communication Superpower

The power of silence

The power of listening

The power of your words

The power of questions

The power of storytelling

What is your superpower?

Bonus track

Is silence killing your company?

Being a Good Listener

The power of words: Maya Angelou

The surprising power of questions

The Storytellers Secret

Carmine Gallo

10 ways to have a better conversation

Staff-graded assignment instructions

Graded quiz - Week 5

Practice quiz: resources for improve dialogue I

Practice quiz: resources for improve dialogue II

Practice quiz: resources for improve dialogue III

Practice quiz: resources for improve dialogue IV

Practice quiz: resources for improve dialogue V

Practice quiz: all resources together create a better leader

Starbucks case

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Communication Principles for Leaders
 at 
Coursera 

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