Complete Google AdWords Professional
- Offered bySkillup
Complete Google AdWords Professional at Skillup Overview
Duration | 13 hours |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Go to Website  |
Credential | Certificate |
Complete Google AdWords Professional at Skillup Highlights
- Earn a certificate of completion from Skillup
- Get 90 days of access to this free course
Complete Google AdWords Professional at Skillup Course details
- Adwords
- Keywords and match types
- Search ads and ad extensions
- Display targetting
- Campaign types and settings
- Advertising metrics
- Bidding and bid modifiers
- Quality score
- The free Google Ads Fundamentals course takes you from the Google Ads basics to advanced concepts
- Understand how to conduct different Google Ads campaign experiments using various Google Ads tools
- Learn how to distinguish between opportunities available for organic & paid listings
- By the end of the course, you will learn how to drive more sales for your business using the Google Ads platform
Complete Google AdWords Professional at Skillup Curriculum
Google Adwords Fundamentals
Lesson 01 - Introduction to AdWords
Lesson 02 - Account Structure
Lesson 03 - Keywords and Match Types
Lesson 04 - Creating Text and Search Ads
Lesson 05 - Ad Extensions
Lesson 06 - Display Ads
Lesson 07 - Display Targeting
Lesson 08 - Campaign Types and Settings
Lesson 09 - Advertising Metrics
Lesson 10 - Bidding and Bid Modifiers
Lesson 11 - Quality Score
Lesson 12 - AdWords Reports
Lesson 13 - AdWords Tools
Lesson 14 - Optimizing Your Account
Adwords Search Advertising
Lesson 01 - Introduction to Search
Lesson 02 - Keywords and Match Types
Lesson 03 - Creating Search Ads
Lesson 04 - Ad Extensions
Lesson 05 - Account Structure
Lesson 06 - Campaign Settings
Lesson 07 - Advertising Metrics
Lesson 08 - Bid Methods and Bid Modifiers
Lesson 09 - Quality Score
Lesson 10 - AdWords Reports
Lesson 11 - AdWords Tools
Lesson 12 - Optimizing Your Account
Adwords Display Advertising
Lesson 01 - Introduction to Display
Lesson 02 - Account Structure
Lesson 03 - Campaign Settings
Lesson 04 - Introducing Display Targeting
Lesson 05 - Advanced Display Targeting
Lesson 06 - Display Text Ads
Lesson 07 - Rich Media Ads
Lesson 08 - YouTube and Video Ads
Lesson 09 - Bidding and Ad Rank
Lesson 10 - Display Report
Lesson 11 - Display Tools
Lesson 12 - Optimizing Your Account
Adwords Mobile Advertising
Lesson 01 - Introduction to Mobile Advertising
Lesson 02 - Using Mobile Ads to Drive Business
Lesson 03 - Google Offerings and Mobile Insights
Lesson 04 - Targeting and Bid Strategies
Lesson 05 - Google Networks and Ad Formats
Lesson 06 - Types of Mobile Ads
Lesson 07 - Measurement
Lesson 08 - Measurement Continued
Adwords Video Advertising
Lesson 01 - YouTube Advertising Basics
Lesson 02 - Video Campaign Overview
Lesson 03 - Video Ad Formats
Lesson 04 - Video Remarketing
Lesson 05 - Reservation Video Ads
Lesson 06 - Improving and Optimizing Campaigns
Lesson 07 - Tracking and Measurement Part 1
Lesson 08 - Tracking and Measurement Part 2
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