Complete 2020 Marketing MASTERCLASS for Startups and Leaders

Offered byEduonix

Complete 2020 Marketing MASTERCLASS for Startups and Leaders
at
Eduonix
Overview

Duration	17 hours
Total fee	₹199
Mode of learning	Online
Schedule type	Self paced
Difficulty level	Intermediate
Official Website	Go to Website
Credential	Certificate

Complete 2020 Marketing MASTERCLASS for Startups and Leaders
at
Eduonix
Highlights

Earn a certificate from Eduonix

Complete 2020 Marketing MASTERCLASS for Startups and Leaders
at
Eduonix
Course details

Skills you will learn

Search Engine optimization Digital marketing Advertising Marketing Competitor analysis SEO Accounting Marketing Communication Data analysis

More about this course

This is a course about the most important marketing strategies and tactics: Getting the word to spread, engaging with the market and most of all, understanding how modern marketing can transform your business.

Complete 2020 Marketing MASTERCLASS for Startups and Leaders
at
Eduonix
Curriculum

Section 1 : Introduction

Introduction Preview

Welcome to Session 1 Preview

Section 2 : Build Your Model

Introduction to Building Your Model Preview

Role of Marketing

Importance of Marketing

Introduction to Building Your Model

Section 3 : Step 1: Know Your Numbers

Step 1: Know Your Numbers

HOMEWORK: KNOW YOUR NUMBERS

Section 4 : Step 2: Measuring

Step 2: Measuring

Experience Mapping

The Buying Process

HOMEWORK: BUYER JOURNEY QUESTIONS

Section 5 : Step 3: Conversion Rates

Step 3: Conversion Rates

Industry Averages

Section 6 : Step 4: Building Your Model

Step 4: Building Your Model

Knowing the Value of a Lead

HOMEWORK: BUILD YOUR MODEL

Section 7 : Step 5: Building Your Scenarios

Step 5: Building Your Scenarios

HOMEWORK: BUILD YOUR FUNNEL

Practical Campaign Models

Section 8 : Next Steps

Next Steps

End of Session

Section 9 : The Belief Framework

Introduction to the Belief Framework

Section 10 : Rules of Belief

Rule 1: Everybody has Beliefs

Rule 2: Belief is a Strong Motivator

Rule 3: Belief Preceeds Behavior

Rule 4: All Beliefs can be Developed

Rule 5: Beliefs can be Measured

Section 11 : The Belief Framework

THE 5 BELIEF FRAMEWORK PRINCIPLES

Section 12 : Principle 1: Act Like a Mentor

Principle 1: Act Like a Mentor

Definition of Mentorship

A Mentor is Other-Centered

A Mentor is Authentic

A Mentor is Empathetic

A Mentor is an Authority

A Mentor is Committed

Section 13 : Principle 2: Your Customer is Human

Principle 2: Your Customer is Human

Introduction to Personas

HOMEWORK: DEFINING YOUR TARGET MARKET

Elements of a Good Persona

HOMEWORK: PERSONAS

Section 14 : Principle 3: Identify and Establish the Need

Principle 3: Identify and Establish the Need

Defining Consumer Needs

Create or Satisfy Needs?

HOMEWORK: IDENTIFY AND ESTABLISH THE NEED

Section 15 : Principle 4: You Have the Solution

Principle 4: You Have the Solution

Journey Specific Solutions

HOMEWORK: ESTABLISHING THE SOLUTION

Content Types per Stage

HOMEWORK: DEFINING THE BUYING PROCESS

Section 16 : Principle 5: People Respond to Direction

Principle 5: People Respond to Direction

Ad & Brand Exposure

Two Types of Actions

Creating the Belief Framework

HOMEWORK: THE BELIEF FRAMEWORK

Section 17 : Important Tensions

Values-Based vs Fear-Based Marketing

Features vs Benefits

End of Session

Section 18 : Conversion Rate Optimization (CRO)

Introduction to CRO

Defining Conversion

Building Your Conversion Plan

Section 19 : STEP 1: MEASURE

Measure

3 Primary Methods of Data Analysis

Data Tools and Tags

HOMEWORK: INSTALLING TOOLS

Important KPIs

Funnel Pages

HOMEWORK: DASHBOARD & REPORTS

HOMEWORK: SEGMENTS

Section 20 : STEP 2: ANALYZE

Analyze

Funnel Touchpoints

Section 21 : STEP 3: STRATEGIZE

Strategize

Hypothesize

Prioritize

HOMEWORK: CRO WORKLOG

Section 22 : STEP 4: DESIGN

Design

Mobile Design

Buzzword Compliance

User Experience

Consumer Focus

Section 23 : STEP 5: IMPLEMENT

Implement

Section 24 : STEP 6: LEARN

Learn

Section 25 : Key CRO Takeaways

Key CRO Takeaways

End of Session

Section 26 : Search Engine Optimization (SEO)

Introduction to SEO

Defining Modern SEO

The 5 Primary Keys of SEO

Common SEO Myths and Misconceptions

Why is SEO Important?

The SEO Plan

Section 27 : PART 1: TECHNICAL SEO

Technical SEO

Meta Tags

Meta Tag: Title

Meta Tag: Description

URL Construction

Duplicate Content

Section 28 : PART 2: CONTENT

Content

Stage 1: Keyword Research

4 Steps of Keyword Research

HOMEWORK: KEYWORD LIST

Stage 2: Content Audit

Conducting a Content Audit

Stage 3: Competitor Analysis

Stage 4: User Experience

Section 29 : PART 3: LINKING

Linking

Internal Linking

External Linking

Link Flywheel

Link Types

Link Building Strategies

HOMEWORK: SOCIAL INFLUENCERS

Section 30 : METRICS

Metrics

Keyword Rankings

Backlinks & Linking Root Domains

Organic Traffic

Average Time-On-Page

Pages Per Session

Returning Users

Bounce Rate

Page Speed

Traffic By Device

Conversions

End of Session

Section 31 : Content Engagement Plan

Introduction to Content Engagement Plan

Modern Marketing Funnel

Why Content Fails

What Makes Content Valuable?

Interactive Content

Personalize Content

Full-Funnel Content Plan

Defining Content Type

Consumer-Centric Content

Section 32 : STAGE 1: TOFU CONTENT

TOFU Content

TOFU Spotlight: Social Media

TOFU Content Examples

Section 33 : STAGE 2: MOFU CONTENT

MOFU Content

MOFU Goals and Tactics

MOFU Content Examples

Section 34 : STAGE 3: BOFU CONTENT

BOFU Content

BOFU Goals and Tactics

BOFU Content Examples

Section 35 : STAGE 4: RETENTION CONTENT

Retention Content

Retention Goals and Content Types

Retention Content Examples

Section 36 : Measuring Success

Measuring Success

Section 37 : HOMEWORK

HOMEWORK: CONTENT ENGAGEMENT PLAN

End of Session

Section 38 : Multi-Channel Lead Acquisition

Introduction to Multi-Channel Lead Acquisition

Section 39 : DATA INFORMED

Data Informed

Primary Success Metrics

Syncing Your Accounts

Tracking & UTM Codes

HOMEWORK: UTM CODES

Custom Dashboards

HOMEWORK: DASHBOARD & REPORTS

HOMEWORK: SEGMENTS

Section 40 : ALL CHANNELS ARE PART OF THE JOURNEY

All Channels Are Part Of The Journey

Section 41 : INTEGRATED MARKETING COMMUNICATIONS (IMC)

Integrated Marketing Communications (IMC)

IMC Defined

IMC Strategy

IMC Examples & Marketing Mix

Section 42 : DEVICE AGNOSTICISM

Device Agnosticism

Section 43 : BRANDED STYLE GUIDE

Branded Style Guide

Manual of Styles

Example Style Guides

Section 44 : CHANNEL: EMAIL

Introduction to Email

Email Metrics

Email Design

Email Personalization

Lead Nurturing Campaigns

Different Types of Lead Nurturing Emails

Growing Subscribers

Section 45 : CHANNEL: SOCIAL

Introduction to Social

Facebook

Twitter

YouTube

Other Social Networks

Section 46 : CHANNEL: SEARCH MARKETING

Introduction to Search Marketing

#1: Be Found at Every Stage

#2: Drive Dual Strategies

#3: Boost Conversions

#4: Dominate the SERPs

#5: Conversions

Section 47 : CHANNEL: REMARKETING

Introduction to Remarketing

Why Remarketing Works

Different Types of Remarketing

End of Session

Complete 2020 Marketing MASTERCLASS for Startups and Leaders
at
Eduonix
Faculty details

Brian Bozarth

Brian has worked as the founder of startups and strategic marketing leader for 20+ years. As a lover of startups, his experiences include digital, marketing, UX design, technology, SEO, CRO, development, and project management in profit and nonprofit sectors.