IIT Kharagpur - Consumer Buying Behaviour by NPTEL
4.2 /5- Offered byNPTEL
Consumer Buying Behaviour by NPTEL at NPTEL Overview
Consumer Buying Behaviour by NPTEL
at NPTEL
Offered by L.N. Welingkar Institute of Management Development & Research and NPTEL
Duration | 8 weeks |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Consumer Buying Behaviour by NPTEL at NPTEL Highlights
Consumer Buying Behaviour by NPTEL
at NPTEL
- Offered by L.N. Welingkar Institute of Management Development & Research
- Final score comprises of 25% for weekly assignment and 75% of the weightage for final exam
- Eligible for Certificate after scoring minimum 40% in Final Exam
- Enrollments start from 27 June 2020
- Course conducted by By Prof. Ashish Hathi (L.N. Welingkar Institute of Management Development & Research alumni)
- Enroll for free
- Pay for Certification Examination
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Consumer Buying Behaviour by NPTEL at NPTEL Course details
Consumer Buying Behaviour by NPTEL
at NPTEL
Skills you will learn
What are the course deliverables?
- What you'll learn:
- Explain what consumer behaviour is, its nature and classification
- Describe the importance of consumer behaviour and the forces that drive change in it
- Understand better ways to segment, needs and motivation dynamics
- Decode how personality, perception and attitude shape buying behavior
- Apply research methodologies involved in data collection & analysis for both consumer research ? quantitative & qualitative
- Know everything about the diffusion and Adoption of New Products & Consumer Decision Making
- Apply learning in their strategic marketing initiatives
More about this course
- Consumer behaviour represents the behavioural context in which consumers operate while searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. It covers both aspects namely to buy or not to buy, to use or not to use. All these happen within the context of their behavioural reference.This course will help participants to develop an ability to unlock the mind (the black box) which shapes his needs, motives, personality, attitude, perception and other aspects shaping his behaviour including buying behaviour. Learning will be equally relevant in today?s digital world. Post learning, participants will be better prepared to various marketing problems but also identify opportunities to grow in today?s growing competitive business.
Consumer Buying Behaviour by NPTEL at NPTEL Curriculum
Consumer Buying Behaviour by NPTEL
at NPTEL
Week 1: Consumer Behavior Knowledge
Week 2: Market Segmentation
Week 3: Consumer Research
Week 4: Consumer Need & Motivation
Week 5: Personality and Consumer Behaviour
Week 6: Consumer Psychographics and Perception
Week 7: The Nature of Consumer Attitudes and Change
Week 8: Diffusion and Adoption of New Products & Consumer Decision Making
Week 9: Consumer Protection in India
Week 10: Consumer Buyer Behaviour in Different Marketing Domains
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P
PRATIKSHA MULCHAND TEMBHURNE
Consumer Buying Behaviour by NPTEL
Offered by NPTEL
4
Learning Experience: It was a really great learning experience and very good explain everything
Faculty: Good
Vedio
Course Support: Yes
Reviewed on 28 Oct 2022Read More
N
Niveditha
Consumer Buying Behaviour by NPTEL
Offered by NPTEL
4
Other: It was a nice experience. It was very interesting.
Reviewed on 18 Apr 2021Read More
View All 2 Reviews
Consumer Buying Behaviour by NPTEL
at NPTEL
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