Content Marketing Basics

4.7 /5

(10 Ratings)

Offered byGreat Learning

Content Marketing Basics
at
Great Learning
Overview

You'll learn the basics of content marketing, the processes, technologies, and best practices associated with creating and distributing content

Duration	2 hours
Total fee	Free
Mode of learning	Online
Difficulty level	Beginner
Official Website	Explore Free Course
Credential	Certificate

Content Marketing Basics
at
Great Learning
Highlights

Earn a certificate of completion from Great Learning
Gain a competitive edge
Stand out to recruiters
Land your dream job

Content Marketing Basics
at
Great Learning
Course details

What are the course deliverables?

Content Marketing Strategy
Tools for Content Marketing
Branding Concepts via Content Marketing
User Behaviour
Content Editing

More about this course

This free content marketing course begins by explaining what content marketing is and how it's beneficial to marketers to reach their target audience
You will also discover how content marketing and advertising are different from each other and how both of them have a specific purpose
Through this Content Marketing course, you will learn the unique ways Content Marketing promotes brands and helps enhance brand awareness
You will have better clarity in developing relevant content marketing strategies and making use of popular content marketing tools to make the most of your campaigns

Content Marketing Basics
at
Great Learning
Curriculum

What is Content Marketing?

In this session, we will start by understanding what Content Marketing is and how you can reach the target audience while driving profit with the help of correctly implementing content marketing strategies.

Why Content Marketing?

This session talks about how the end customer is becoming more aware of the importance of the quality of the product before making the purchase and where Content Marketing comes in.

Advertising vs Content Marketing

Learn how content marketing differs from traditional advertising based on various parameters, along with examples.

Content Marketing - A Brand Advocate

This session will throw light on brand awareness, mode audience retention, trust, engagement, user-generated content, user reviews, and brand responsibility.

User Behaviour

Before making a purchase decision, a user goes through a behavior funnel that comprises Awareness (top), Consideration (middle), and Decision (bottom).

Content Marketing Strategy

Every Content Marketing has a proper build strategy before you execute and move into practical or tactical execution, and this session will talk about those strategies.

Content Marketing Tools

This session will teach you the vital Content Marketing tools like WordPress, Google Analytics, Ahrefs, Moz, Mailchimp, Hootsuite, and Buzzsumo and how to use them.